Published on
October 26, 2025
Vietnam is experiencing a significant increase in tourism from Eastern Europe, thanks to the recent introduction of visa exemptions for citizens of Slovenia, Poland, Bulgaria, Romania, and Slovakia. Since the policy came into effect on August 26, 2025, the country has seen a surge in travel interest, with data from Agoda showing a 60% increase in accommodation bookings from these nations between August 15 and September 30, 2025.
This new visa policy allows citizens of these countries to stay in Vietnam for up to 30 days without the need for a visa, making it a more accessible and appealing destination for Eastern European travelers. The ease of entry has made Vietnam a top choice for tourists seeking to explore its rich culture, scenic landscapes, and historical sites.
Visa Exemption Boosts Vietnam’s Appeal to Eastern European Travelers
Vietnam’s decision to offer visa exemptions to these five Eastern European nations is part of a broader strategy to strengthen tourism ties with Europe. While Vietnam has long attracted visitors from Western Europe, North America, and Asia, the visa exemption has opened up the market for Eastern European countries, which were previously not seen as major sources of tourism for Vietnam.
The visa relaxation has resulted in impressive growth in travel from countries such as Slovenia (77%), Poland (74%), Bulgaria (72%), Romania (69%), and Slovakia (61%), with an increasing number of travelers searching for accommodation options across Vietnam. These changes come at a time when travel from Eastern Europe to Asia is becoming more popular, driven by affordable flights and improved connectivity.
Accommodation Search Data Reflects Growing Interest in Vietnam
Agoda’s accommodation search data for the period between August 15 and September 30, 2025, clearly demonstrates the impact of Vietnam’s new visa policy. There has been a noticeable rise in searches for hotel rooms, guest houses, and holiday rentals, reflecting an increasing interest in exploring the country.
Visitors from Eastern Europe are keen to experience Vietnam’s bustling cities like Hanoi and Ho Chi Minh City, as well as the serene beaches of Phu Quoc and the ancient monuments of Hue. Additionally, many travelers are venturing into less-visited regions like Sapa, Mai Chau, and the Mekong Delta, where they can connect with Vietnam’s nature and rich cultural heritage.
Vietnam as a Growing Tourism Hub for Eastern Europeans
Vietnam’s appeal to Eastern European travelers is part of a larger trend in Asia, where the country is rapidly growing as a tourism hub. In recent years, Vietnam has attracted travelers from various regions, but the new visa-free policy has opened the doors for a fresh wave of tourists from countries that have not traditionally been major sources of tourism. This move aligns with Vietnam’s goal to diversify its tourist base and lessen the strain on its most popular destinations.
The combination of relatively cheap airfare and the development of new long-haul direct flight routes has made Vietnam an even more attractive option for travelers from Eastern Europe. As more visitors come to discover the country’s unique mix of natural beauty, cultural richness, and affordability, the economic benefits for local businesses and the broader tourism industry will continue to grow.
Economic Impact of Tourism Growth in Vietnam
The rise in Eastern European visitors is a boon for Vietnam’s economy, particularly in the tourism sector. Local businesses, especially those in the hospitality, transportation, and tour operator industries, stand to benefit significantly from the increase in tourism. Accommodation providers, restaurants, and local attractions are expected to see higher revenue as more visitors from Eastern Europe explore Vietnam.
In response to the growth in tourism, local authorities are improving infrastructure to ensure a positive experience for international visitors. Vietnam Airlines and other local carriers are expanding their services to Eastern Europe, making travel to Vietnam even more accessible.
Looking Ahead: Vietnam’s Growing Tourism Potential
With the introduction of visa-free travel for Eastern European tourists, Vietnam’s tourism industry is poised for continued growth. The country’s diverse attractions, combined with the ease of entry and low-cost flights, make it an appealing destination for tourists from Slovenia, Poland, Romania, Bulgaria, and Slovakia.
The Vietnamese government is working closely with local tourism stakeholders to promote the country’s assets through marketing campaigns and sustainable tourism initiatives. As more travelers discover the beauty and culture of Vietnam, the country is set to become a preferred destination for Eastern European tourists, helping to secure its place as a leading global tourism destination.
Conclusion: Visa-Free Travel Strengthens Vietnam’s Tourism Future
The introduction of visa-free travel for Eastern European countries is a game-changer for Vietnam’s tourism industry. By offering easier access to the country, Vietnam is attracting more visitors from Slovenia, Poland, Bulgaria, Romania, and Slovakia, significantly boosting tourism revenue. With its rich cultural heritage, natural beauty, and affordability, Vietnam is well on its way to becoming the go-to destination for Eastern European travelers, ensuring a bright future for its tourism sector.
Tags: Vietnam Sees Surge in Tourism from Eastern Europe Following Visa-Free Travel Policy, Vietnam Tourism
