Home » Latest Travel News » France Joins Spain, Italy, Greece, Turkey, Austria, and Others Set to Showcase Their Tourism Excellence at UN Tourism General Assembly 26th Session in Saudi Arabia: Everything You Need to Know
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October 27, 2025
France, Spain, Italy, Greece, Turkey, Austria, and other nations are set to showcase their tourism excellence at the UN Tourism General Assembly 26th Session in Saudi Arabia to promote sustainable growth. Scheduled from 7-11 November 2027, this pivotal event will bring together global leaders, policymakers, and industry experts to discuss key issues in tourism, cultural exchange, and economic development. These countries will highlight their unique approaches to fostering sustainable tourism while addressing challenges such as over-tourism and environmental impact. With a focus on innovation, responsible travel, and global cooperation, the assembly aims to set a new path for the future of tourism, ensuring that it benefits both local communities and the environment. Hosted in Saudi Arabia, the event underscores the country’s growing role in the global tourism sector, particularly as it aligns with Vision 2030.
The 26th Session of the General Assembly: A Global Platform for Tourism and Economic Development
The 26th Session of the General Assembly, scheduled from 7-11 November 2027 in Riyadh, Saudi Arabia, is a pivotal international event that will gather leaders, policymakers, and industry experts from across the globe to discuss key issues in tourism, culture, and economic development.
Why is the General Assembly Important?
Global Collaboration: The session provides a platform for countries to collaborate and share best practices for sustainable tourism development.
Tourism as an Economic Driver: With tourism being a significant contributor to the global economy, this assembly focuses on leveraging the sector to boost economic growth, job creation, and cultural exchange.
Sustainability Challenges: Addressing the challenges of over-tourism, environmental impact, and the need for responsible tourism is central to the discussions.
Cultural Exchange and Innovation: The session fosters cultural exchange, which enhances mutual understanding and innovation within the tourism sector, ensuring it benefits local communities.
What is the Goal of the 26th Session?
Promoting Sustainable Tourism: The assembly aims to prioritize sustainable tourism practices that protect natural and cultural heritage while promoting economic growth.
Building International Partnerships: One of the key goals is to strengthen global cooperation among nations to create joint tourism ventures and address shared challenges.
Supporting Economic Development: The session will highlight tourism as a means to stimulate local economies, particularly in emerging regions, through increased visitation and infrastructure investment.
Encouraging Digital Transformation: Digitalization in the tourism sector, including online booking platforms, virtual tours, and enhanced customer experiences, will be a focal point of the discussions.
Aligning with Global Goals: The assembly will work towards ensuring that tourism growth aligns with the United Nations Sustainable Development Goals (SDGs), especially in areas like responsible consumption, cultural preservation, and environmental protection.
Key Objectives for Participating Countries
Sharing Best Practices: Countries will showcase successful tourism models, especially those that incorporate sustainable development and innovative technologies.
Addressing Global Tourism Issues: From over-tourism to the impact of climate change, global issues affecting tourism will be discussed, with a focus on finding solutions that benefit all stakeholders.
Setting Policy Frameworks: The assembly aims to develop frameworks and guidelines that will help countries adopt and implement policies supporting responsible and sustainable tourism.
Fostering Economic Growth: Through the sharing of strategies and resources, the session will help foster economic growth through tourism, particularly in regions that have been underserved or are developing their tourism infrastructure.
Saudi Arabia’s Role and Vision 2030
Riyadh as a Host: Hosting the assembly in Riyadh reflects Saudi Arabia’s growing prominence in global tourism, especially as it aligns with its Vision 2030 plan. The country has made significant investments in tourism infrastructure and is positioning itself as a hub for cultural and leisure tourism in the Middle East.
Vision 2030: The assembly will showcase Saudi Arabia’s initiatives to diversify its economy, reduce reliance on oil, and develop a thriving tourism sector that attracts global visitors while preserving its rich cultural heritage.
What to Expect from the Assembly?
Policy Debates and Agreements: Countries will engage in dialogues to create actionable solutions for global tourism challenges.
Workshops and Networking: Participants will have the opportunity to collaborate, network, and attend workshops that focus on tourism innovation, sustainability, and digital trends.
Global Tourism Trends: A deeper look at future tourism trends, including the rise of eco-tourism, digital experiences, and cultural tourism, will shape the discussions.
France: Championing Sustainable Tourism and International Cooperation
France, represented by Mr. Christophe Strobel, Under Secretary at the Ministry of Economy, and Mr. Anna Malan, Senior Project Officer for International Tourism Affairs, will contribute significantly to the 26th General Assembly. France, a global leader in tourism, is dedicated to sustainable development while preserving its rich cultural and historical assets. The French delegation will focus on fostering international tourism cooperation, with discussions revolving around enhancing global travel networks and promoting eco-friendly practices. France’s participation emphasizes its commitment to integrating innovative tourism policies that balance economic growth with environmental responsibility. With strong leadership in both policy and international relations, France aims to lead conversations on the future of tourism, ensuring its continued position as one of the world’s top destinations while addressing the challenges of modern tourism.
Spain: A Global Tourism Powerhouse with a Vision for Sustainability
Represented by Mr. Jordi Hereu Boher, Minister of Industry and Tourism, and Ms. Rosario Sánchez Grau, Secretary of State for Tourism, Spain continues to dominate the global tourism scene. Spain’s participation in the General Assembly will highlight its ongoing efforts to balance the demands of mass tourism with sustainable practices. With its world-class destinations, from iconic cities like Barcelona and Madrid to scenic coastal regions, Spain is a tourism leader. The country’s delegation will discuss key issues such as over-tourism, environmental impact, and technological advancements in tourism marketing. Spain aims to offer valuable strategies on how nations can manage tourism influxes while preserving cultural and environmental heritage.
Italy: A Legacy of Culture and Innovation in Tourism
Italy, represented by Ms. Daniela Garnero Santanchè, Minister of Tourism, is set to make significant contributions at the 26th General Assembly. Alongside her, key figures from Italy’s tourism sector, including Ms. Alessandra Priante, President of ENIT – the Italian Tourism Board, and Mr. Giuliano Fragnito Dhom, Embassy of Italy in Saudi Arabia, will work to highlight Italy’s rich cultural heritage and tourism achievements. Italy, a global leader in tourism, will discuss its efforts to foster sustainable tourism while preserving its historical landmarks. The delegation will also emphasize the role of digital innovation in tourism marketing, with Mr. Gianluca Caramanna, Adviser to the Minister of Tourism, and Mr. Andrea Azzolin, Head of the Minister’s Secretary, providing insights into how Italy is integrating technology to enhance the visitor experience. The country’s representatives will share strategies for balancing the demands of mass tourism with responsible tourism policies, ensuring the sustainability of its popular destinations. Italy’s involvement showcases its leadership in tourism policy, focusing on both preserving its heritage and modernizing its offerings for a global audience.
Greece: A Tourism Powerhouse Shaping the Future of Global Travel
Greece, led by Ms. Olga Kefalogianni, Minister of Tourism, will be well-represented at the 26th General Assembly. The delegation, including Mr. Angrliki Varela (President of GNTO) and Ms. Vasiliki Koutsoukou (Secretary General for Tourism Policy and Development), aims to discuss sustainable tourism strategies, balancing cultural preservation with growing tourist demand. Mr. Vasileios Menioudakis (Press Officer) and Ms. Despoina Damianidou (Officer) will share Greece’s communication and media outreach efforts, while Mr. Dimitrios Skourlis (Security) will focus on enhancing visitor safety. Mr. Georgios Papatzanis (Chief of Staff) and Mr. Konstantinos Zikos (Legal Advisor) will address tourism policies, development, and legal frameworks to protect heritage. Greece’s participation underscores its commitment to responsible tourism, blending tradition with innovation for a sustainable future.
Türkiye: Leading the Charge in Tourism Innovation and Cultural Preservation
Türkiye, represented by Mr. Mehmet Nuri Ersoy, Minister of Culture and Tourism, and Mr. Nadir Alpaslan, Deputy Minister, will play a key role at the 26th General Assembly. Türkiye’s delegation will focus on its strategic efforts to blend cultural heritage with modern tourism practices, ensuring both sustainable development and the preservation of its rich history. Mr. Mazhar Yasin Tüylüoğlu, Ministerial Advisor, will contribute insights on policy innovations aimed at strengthening Türkiye’s position as a global tourism hub. The country’s participation will emphasize expanding tourism infrastructure, enhancing visitor experiences, and promoting responsible tourism to safeguard its unique cultural assets. Türkiye is committed to leveraging its strategic location and diverse tourism offerings to foster international cooperation and boost sustainable tourism practices across the region.
Austria: Leading the Way in Sustainable Tourism Innovation
With Ms. Elisabeth Zehetner, State Secretary in the Ministry of Economy, Energy and Tourism, and Mr. Adrián Gasser, Deputy Head of International Tourism Affairs, Austria continues to lead the charge in sustainable tourism. At the General Assembly, Austria will share its innovative approaches to blending cultural heritage preservation with eco-friendly tourism practices. The country’s representatives will highlight the role of responsible tourism, showcasing how Austria’s pristine landscapes, historic cities, and modern infrastructure are positioned to foster a more sustainable tourism model. Austria’s participation promises valuable insights into how the global tourism community can adopt greener practices and leverage technology to boost the tourism experience.
Other European Countries at UN Tourism General Assembly 26th Session
- Armenia: Represented by Mr. Gevorg Papoyan, Minister of Economy, and Ms. Lusine Gevorgyan, Chairman of the Tourism Committee, Armenia focuses on sustainable tourism and economic growth, blending cultural heritage with modern infrastructure.
- Azerbaijan: Represented by Mr. Fuad Naghiyev, Chairman of the State Tourism Agency, and Ms. Nigar Jabrayilova, Executive Assistant, Azerbaijan aims to increase global visibility, focusing on balanced, sustainable tourism development and fostering international partnerships.
- Cyprus: Represented by Mr. Kostas Koumis, Deputy Minister of Tourism, Cyprus emphasizes eco-tourism and sustainability, leveraging its natural beauty and cultural resources to enhance tourism infrastructure and promote environmentally responsible practices.
- Serbia: Represented by Ms. Zorana Ljutkov, Minister of Culture and Tourism, and Mr. Husein Memic, Minister of Tourism and Youth, Serbia is revitalizing its tourism sector by promoting rural tourism, cultural exchange, and innovation to boost sustainability and international partnerships.
France, Spain, Italy, Greece, Turkey, Austria, and other nations are set to showcase their tourism excellence at the UN Tourism General Assembly 26th Session in Saudi Arabia to promote sustainable growth and global collaboration.
Conclusion
France, Spain, Italy, Greece, Turkey, Austria, and other nations are set to showcase their tourism excellence at the UN Tourism General Assembly 26th Session in Saudi Arabia. This event highlights their shared commitment to promoting sustainable tourism, fostering economic growth, and addressing global challenges within the tourism sector. By collaborating on best practices, these countries aim to create a more responsible, innovative, and inclusive tourism industry, benefiting both travelers and local communities.
