Home » Greece » Greece Travel News » UK Joins Spain, France, Croatia, Greece, Italy and Others In in Significant Hotel Booking Growth with Record Surge In Occupancy Across Europe: Everything You Need To Know
Published on
October 30, 2025
UK has joined Spain, France, Croatia, Greece, Italy, and other European destinations in experiencing a significant surge in hotel bookings, marking a record increase in occupancy across the continent. The rise in tourism, driven by growing visitor numbers and stronger travel demand, has led to unprecedented levels of hotel occupancy, with key regions reporting high booking rates. This growth reflects Europe’s increasing appeal as a global travel hub, with countries like Spain, France, and Greece continuing to lead the way in attracting international travelers. As hotel bookings reach new highs, the European hospitality sector is poised for further expansion, benefiting local economies and the tourism industry as a whole.
United Kingdom: Coventry Tourism Hits Record
Tourism in Coventry has reached a new high, with the city’s visitor economy valued at £922.9 million in 2024, according to a report by Destination Coventry and the West Midlands Growth Company. Visitor numbers grew by 3.6%, totaling 11.8 million, with food and drink businesses leading spending at 33%. The tourism sector supported over 8,100 jobs, driving investments in new accommodations. Local leaders celebrate this milestone, highlighting the increasing visibility of Coventry as a top destination for both day trips and overnight stays.
Spain: A Record-Breaking Year
Spain recorded a historic 94 million international tourists in 2024, representing a 10% increase from the previous year. Tourism revenue reached €126 billion, contributing 12.3% to the national GDP. The country saw growth in cultural and culinary tourism, attracting visitors during the off-season. Spain’s beaches, historic cities, and vibrant festivals have firmly placed it as a leader in European tourism. International tourists continue to flock to its diverse regions, further solidifying Spain as one of the top global destinations.
France: Leading Global Destination
France retained its title as the world’s most visited country in 2024, attracting 102 million international visitors. The country’s cultural landmarks, museums, and historical sites remain a major draw for global travelers. Paris continues to be a top destination, while regions like Provence and the French Riviera also see significant tourist activity. France’s commitment to innovation in tourism marketing and infrastructure ensures that it remains a global leader, maintaining strong tourism revenues and job creation.
Croatia: Europe’s Rising Star
Croatia saw 21.3 million arrivals in 2024, with a 4% increase from the previous year. Its tourism revenue rose by 10.4%, and it was recognized as a top destination for 2025 at the ITB Berlin fair. Croatia’s stunning coastline, cultural heritage, and thriving festivals make it an attractive choice for travelers. The rise in tourism is helping boost the country’s economy and create opportunities for sustainable tourism in rural and less-visited areas, contributing to long-term growth.
Greece: Record-Breaking Arrivals
Greece attracted 40 million visitors in 2024, breaking previous records. With tourism revenue reaching €19.7 billion, it accounted for 11% of the nation’s GDP. The country’s historical sites, islands, and Mediterranean lifestyle continue to appeal to global tourists. Greece’s summer tourism peaks, with a rise in year-round travel, driven by its diverse offerings from culture to luxury experiences. Its growing popularity further cements Greece as a major player in Europe’s tourism industry.
Italy: Consistent Growth
Italy maintained its position as one of Europe’s top tourist destinations in 2024, recording 458 million overnight stays. The country’s rich cultural heritage, artistic treasures, and renowned cuisine continue to draw millions of visitors each year. Cities like Rome, Florence, and Venice remain top tourist hotspots, while Italy’s picturesque countryside, coastlines, and wineries also gained attention. The sustained demand for Italian tourism highlights its global appeal and its importance to the European economy.
Malta: Significant Growth
Malta experienced a 16.5% increase in overnight stays in 2024, showing a significant rise in tourism. The country’s blend of Mediterranean charm, historic architecture, and a rich cultural heritage continues to attract international tourists. Malta’s picturesque beaches, UNESCO World Heritage Sites, and vibrant festivals draw visitors year-round. The island’s tourism sector is a crucial contributor to its economy, driving investment in new hotels and experiences to cater to an increasing number of visitors.
Latvia: Baltic Success
Latvia saw a 12.5% increase in overnight stays in 2024, with Riga welcoming over 1.1 million international tourists. The country’s unique blend of historical architecture, cultural events, and natural beauty have made it an appealing destination in the Baltic region. Latvia’s growth in tourism is supported by its growing reputation as a cultural hub, attracting visitors to its festivals, museums, and outdoor activities, especially in Riga and its surrounding areas. This has led to an increase in investment and tourism infrastructure, creating jobs and boosting local economies.
UK saw a 3.6% growth in hotel bookings, joining Spain, France, Croatia, Greece, Italy, and others in a significant surge in occupancy across Europe. This growth is driven by rising tourism demand.
Conclusion
UK saw a 3.6% growth in hotel bookings, joining Spain, France, Croatia, Greece, Italy, and others in experiencing significant hotel booking growth with a record surge in occupancy across Europe. This surge is driven by increasing tourism demand, highlighting Europe’s growing appeal as a top global destination.
