Home » TOURISM NEWS » Germany Drives Greece’s Tourism Growth as Sani/Ikos Group Partners with Impact Hub Athens for Sustainable Tourism Innovations
Published on
October 31, 2025
Germany Drives Greece’s Tourism Growth as Sani/Ikos Group Partners with Impact Hub Athens for Sustainable Tourism Innovations. Germany has solidified its position as Greece’s leading source of international tourists, with a remarkable 14.9% increase in arrivals in July 2025, totaling 963,400 visitors. This surge underscores Germany’s pivotal role in Greece’s tourism sector, contributing significantly to the country’s record-breaking travel revenues. In response to this growing influx, Greece is embracing sustainable tourism practices, exemplified by the collaboration between the Sani/Ikos Group and Impact Hub Athens. Their partnership, highlighted by the upcoming 10th Cassini Hackathon in November 2025, aims to leverage European space data to develop innovative solutions for sustainable tourism. This initiative not only addresses environmental concerns but also enhances the travel experience for visitors, ensuring that Greece remains a top destination for eco-conscious travelers.
Germany’s Impact on Greece’s Tourism
Germany has long been a major player in global tourism, but its role in driving Greece’s tourism growth in recent years has been particularly remarkable. In 2025, German visitors contributed significantly to the country’s record-breaking tourism numbers, helping Greece maintain its position as one of Europe’s most sought-after destinations. With an increase of 14.9% in German arrivals during the summer months of 2025, the tourism sector in Greece has seen unparalleled growth. The surge in tourism revenue from German visitors is estimated at €2.03 billion, a 16.6% increase from previous years, reinforcing the vital role of Germany as Greece’s top international market.
Germany Drives Greece’s Tourism Growth as Sani/Ikos Group Partners with Impact Hub Athens for Sustainable Tourism Innovations
Germany’s Impact on Greece’s Tourism
Germany has long been a major player in global tourism, but its role in driving Greece’s tourism growth in recent years has been particularly remarkable. In 2025, German visitors contributed significantly to the country’s record-breaking tourism numbers, helping Greece maintain its position as one of Europe’s most sought-after destinations. With an increase of 14.9% in German arrivals during the summer months of 2025, the tourism sector in Greece has seen unparalleled growth. The surge in tourism revenue from German visitors is estimated at €2.03 billion, a 16.6% increase from previous years, reinforcing the vital role of Germany as Greece’s top international market.
Germany Drives Greece’s Tourism Growth as Sani/Ikos Group Partners with Impact Hub Athens for Sustainable Tourism Innovations
Germany’s Impact on Greece’s Tourism
Germany has long been a major player in global tourism, but its role in driving Greece’s tourism growth in recent years has been particularly remarkable. In 2025, German visitors contributed significantly to the country’s record-breaking tourism numbers, helping Greece maintain its position as one of Europe’s most sought-after destinations. With an increase of 14.9% in German arrivals during the summer months of 2025, the tourism sector in Greece has seen unparalleled growth. The surge in tourism revenue from German visitors is estimated at €2.03 billion, a 16.6% increase from previous years, reinforcing the vital role of Germany as Greece’s top international market.
Germany Drives Greece’s Tourism Growth as Sani/Ikos Group Partners with Impact Hub Athens for Sustainable Tourism Innovations
Germany’s Impact on Greece’s Tourism
Germany has long been a major player in global tourism, but its role in driving Greece’s tourism growth in recent years has been particularly remarkable. In 2025, German visitors contributed significantly to the country’s record-breaking tourism numbers, helping Greece maintain its position as one of Europe’s most sought-after destinations. With an increase of 14.9% in German arrivals during the summer months of 2025, the tourism sector in Greece has seen unparalleled growth. The surge in tourism revenue from German visitors is estimated at €2.03 billion, a 16.6% increase from previous years, reinforcing the vital role of Germany as Greece’s top international market.
German tourists show interest in Greece for its history and culture, as well as its beaches and ruins. Greece has been responding to tourists’ interest in sustainably eco-friendly tourism. Specifically in Greece’s tourism hotspots -Athens, Mykonos, the Islands, Crete, and Mykonos- Greece has taken the tourists’ interest in eco-friendly tourism as an opportunity to implement greener eco-friendly tourism. This has positively added to the positive perception of the country for the Germans and Greece being fully embraced at the opposite end of the eco-friendly tourism spectrum. The people of Greece and its regions are stamped as facilitators of eco-friendly tourism. It is win- win Greece and the tourists.
Sani/Ikos Group has made a name for itself for its hospitality. They have taken the necessary measures in eco-sustainable tourism. They have set success in integrating tourism and hospitality with sustainable and eco-friendly practices. They are the first to achieve the 2030 eco-friendly promise set for the tourism industry in Greece. They have also set a positive and eco-friendly citizenship to be an example for the unsuspecting businesses and citizens in the country.
Sani/Ikos Group is excited to work alongside Impact Hub Athens to support the 10th Cassini Hackathon organized by the EU’s SPACE programs. This hackathon focuses on the sustainable tourism challenges relating to the profitability of the tourism industry, the ecological impacts of tourism, and the social acceptance of tourism within local communities. The collaboration targets the first three challenges of the tourism industry. Sani/Ikos Group and Impact Hub Athens collaboration is a testimony to Greece’s growing image and market for sustainable tourism. For tourists, it means exploring Greece today and finding new possibilities for a green mind—eco-friendly tourism.
Especially German tourists are becoming more and more interested in ecological tourism. The collaboration of Impact Hub Athens and Sani/Ikos Group will empower eco-friendly tourism in the Greek tourism market. It will set the tone for tourists to experience Greece differently and more sustainably.
Impact Hub Athens: Understanding Sustainable Tourism
Impact Hub Athens is a center for social innovation, and innovation is what they do best. Since 2013, Impact Hub Athens has been building communities around social and environmental innovation for entrepreneurs, researchers, and social environmental pioneers. Impact Hub Athens is a partner with Sani/Ikos Group and is changing the operational model of tourism in Greece for responsible tourism and sustainable growth in the tourism industry.
Impact Hub Athens has also been involved with the Cassini Hackathon, which is a challenge for young entrepreneurs, researchers, and tech specialists to produce sustainable tourism solutions. This European project attracts the best innovators in Europe to address tourism industry problems using the Copernicus ecosystem, the Galileo system, and the EGNOS data of the European Space Program.
Tourists to Greece in 2025 will see some advancements which will include more sustainable ways to travel which is will care more sustainable tourism. The collaboration between Sani/Ikos Group and Impact Hub Athens can help change Greece tourism and help provide a blueprint for other tourist regions.
Role of Airlines in Sustainable Travels
Sustainable tourism in Greece is on the rise tarnishing the position of Airlines in tendig sustainable travel. Also since 2021, and to continue in 2025 Airlines like Luthansa, British Airways, and Air France will increase accesibility of international travel to Greece.
Lufthansa has played an important role in helping travelers get to Greece. Besides Athens, passengers can board one of the many Lufthansa flights to other important Greek cities. Without ignoring the additional flights, Lufthansa can be eco-friendly because passengers can enjoy Greece’s eco-friendly tourism. Easy and cheap travelers can go to Greece without the fuss of relocating their British Airways and Air France flights. British Airways and Air France also have flights to Greece that are eco-friendly by British and French residents.
Preparing to Greece in 2025 can be done with many options and the possibility of direct flights and routes that pass through other countries. For the tourism in Greece, the emissions of major airlines have lessened. Moreover, the activities of Ryanair and EasyJet and the cheap flights that they allocate to Greece are important.
Details on Flights for Tourists for Greece
For anyone considering traveling to Greece in 2025, you can find direct flights to Greece from multiple airlines. Every day, Lufthansa flights from Munich and Frankfurt go to Athens and the round trip is about €120 for economy class. British Airways flights to Athens go from London Heathrow and are about €100 for a round trip. Air France has tickets from Athens and back to Charles de Gaulle for about €110.
If you are looking for cheap travel options you can use EasyJet or Ryanair. During the right season and booking time you can find one way flights to Athens for €30. If you are coming from the US there are direct flights from New York and Chicago to Athens with American Airlines and Delta Airlines. Round trips are about €400.
The flight paths being offered are making Greece more available to tourists considering how much time a visitor might have to spend in transit to reach a certain country. Greece has started catering to all kinds of tourists, whether they are looking for luxury flights or considering a more affordable flight as Greece is more affordable than before.
When considering a more sustainable option to your Greek vacation, have a look at these guidelines:
Picking a sustainable accommodation really isn’t a difficult task in Greece considering Sani/ Ikos hotel groups or other hotels who have incorporated sustainable practices as part of their hotel offerings. Charge accommodations for their use of renewable energy, waste reduction, and positive impact on local communities.
Greece is also one of the countries known for their public transportations option, especially for the bigger cities like Athens. Taking public transport will lower your footprint better than a rental car or a taxi.
Most of the Greek islands, in particular Santorini and Mykonos, are visitable by bike. You can rent a bike to faster your exploration as well as avoid the emission.* Choose Locally Made: When it comes to shopping and eating out, pick locally made items. This helps your community and makes a positive impact on the environment.
- Offsetting your Carbon Footprint: Carbon-offsetting programs are a feature on most airline services, like Lufthansa and British Airways. Passengers are offered the option to offset their flight emissions.
- Mind the Local Fauna: If the plan is to hike or go to the beach, follow the local guidelines. Stay on the marked paths and do not annoy the native animals.
Germany Drives Greece’s Tourism Growth as Sani/Ikos Group Partners with Impact Hub Athens for Sustainable Tourism Innovations. With a surge in German visitors, Greece is embracing eco-friendly travel solutions through this strategic partnership, shaping a sustainable future for its tourism industry.
Greece’s Future as a Sustainable Tourism Hub
As more people travel with a focus on sustainability, Greece is ready to take that position. Specifically from German tourists and hospitality sustainability focus from Sani/Ikos Group, Greece and business model innovation from Impact Hub Athens, Greece will thrive as a responsible travel destination for 2025. Sani/Ikos Group’s German tourists will be able to reach Greece easily and Lufthansa, British Airways and Air France will provide flights. This makes sure Greece is at the top for eco tourists.
Greece has one of the most iconic tourist landscapes. It has a unique combination of rich culture, great geography, and a high commitment to sustainable tourism. Whether challenging your history skills in ancient Athens, Enjoying the Cretan beaches, or taking a tour to the hundreds of picturesque islands, Greece is perfect for sustainable tourism.
