The Edinburgh-based sustainable knitwear brand Woolkind has launched its first shop in Broughton Place, giving prospective customers the opportunity to see for themselves the collection of scarves, gloves, vests and wraps on offer. All are knitted in the business’s Marchmont studio using 100% superfine merino wool – and they are super soft.
The business founder and chief knitter, Laurence Di Sotto, welcomed guests to a launch event earlier this week, opening the doors to the stylish Shop With No Name on Broughton Place.
The shop is now open seven days a week until 23 November, nd shoppers can browse the garments and colours available, or place orders for their own specially designed items a perfect shop to find Christmas gifts that will last a lifetime, or to treat yourself to an accessory to cherish for years to come.
This is not fast fashion. Every garment is made in small batches or to order, with limited edition colours and designs, and customisable with your choice of colours and patterns. The full collection is designed and made locally using the highest quality merino wool which is fully traceable. The wool is then spun like cashmere to ensure that every piece feels great to wear.
Founder Laurence Di Sotto has a vision to create knitwear for life, not just one season. Taught to knit at an early age by his Scottish granny Di Sotto designs simple, timeless shapes that last, can be styled effortlessly and will add a pop of colour to any outfit. As a former accountant and software designer he is perfectly poised to take knitwear somewhere special.
The unique level of customisation means everyone can choose their own colour combinations online to suit their style, creating bespoke, inclusive knitwear with an accessible price tag. And now customers can see and feel the garments before buying.
Whether you fancy no-fuss neutrals, clashing colours or subtle soft stripes, there is something to suit everyone, and every body – Woolkind celebrates the joy of diversity, individuality and size inclusivity. The brand’s ethical supply chain means that everything is fully traceable and (beautifully) wrapped in compostable packaging.
Laurence Di Sotto
Laurence Di Sotto said: “I’m really excited to see my lifelong vision for a truly sustainable and inclusive knitwear brand come to life – one that brings a little joy, a little colour, and a sense of self-expression to a world of cookie cutter fashion. We took a big step forward this year with the launch of our first garment – gender-neutral merino wool vests. Each is made to order, with size, length and colour combination adjusted for each customer. They’ve quickly become a bestseller alongside our skinny stripe scarves and we plan to expand the range further next year with a complete ‘build your own’ sweater concept to create a fully inclusive collection.”
Find Woolkind at Shop With No Name, 2a Broughton Place, Edinburgh EH1 3RX until 23 November.
Laurence Di Sotto
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