Home » Greece » Greece Travel News » Germany’s Tourism Leaders Project A Strong And Sustainable 2026 For Greece, Backing The Country’s Efforts To Strengthen Its Position As A Top European Destination

Published on
November 1, 2025

Germany’s tourism leaders are optimistic about Greece’s prospects in 2026, offering strong support for the country’s efforts to fortify its reputation as a leading European destination. With a focus on sustainability and growth, Greece’s initiatives align with broader industry trends, ensuring that it remains a preferred choice for travelers seeking both cultural richness and eco-friendly tourism experiences.

The 11th edition of the FVW TravelTalk Workshop, a key annual event organized by the well-established German tourism market information network FVW Medien, was successfully held in Kos from October 15 to 19, 2025. The event, which attracted professionals from across the tourism and travel industries, brought significant attention to Greek tourism and, more specifically, to the island of Kos as a key destination for international visitors.

This year’s workshop was organized with the support of various tourism stakeholders, including the Greek National Tourism Organization and the Directorate of Tourism of the South Aegean Region. In addition, the event received major contributions from key industry players, such as Aegean Airlines and the Grecotel hotel chain. These organizations’ involvement added a layer of credibility and strengthened the overall effectiveness of the workshop, which focused on promoting Greece’s tourism offerings, particularly those of Kos.

The FVW TravelTalk Workshop is an essential meeting point for decision-makers in the tourism industry, drawing executives from major travel agencies, airlines, and industry experts who focus on the German tourism market. These professionals are responsible for shaping the direction of travel and tourism trends, making their feedback and insights crucial for determining the future growth of destinations like Kos.

During the workshop, a range of important topics were discussed, all aimed at enhancing Kos’s appeal to tourists and solidifying Greece’s position as a top travel destination in Europe. One of the central themes of the workshop was how to develop innovative travel experiences that leverage the rich history and culture of the island, particularly its connection to Hippocrates, the father of medicine. The workshop also focused on best practices for sustainable tourism, which has become an increasingly important issue for global travelers. With sustainability at the forefront of many travelers’ minds, the workshop highlighted how Kos and other Greek destinations could integrate these practices into their tourism offerings to ensure long-term growth and environmental responsibility.

A further focus of the event was the upcoming plans for 2026, with German tourism professionals sharing their insights on how the Greek tourism sector could adapt to changing market conditions and travel behaviors. This forward-looking approach allowed participants to discuss future trends, ensuring that Greek tourism remains competitive and responsive to international demand. The messages from the German tourism professionals in attendance were particularly positive, with many expressing optimism about the potential for increased bookings in the coming years.

The event also featured a unique networking opportunity, where participants could meet and engage with representatives from local businesses and organizations. This segment of the event was designed to foster valuable connections and encourage direct communication between international industry professionals and local stakeholders. These meetings were an essential part of the workshop, enabling attendees to forge new relationships and explore potential collaborations that could help drive future growth for the tourism sector in Kos.

The local community’s involvement in the event was highlighted by welcoming addresses from dignitaries such as the local prefect and mayor. These leaders played an integral role in setting the tone for the event and reinforcing the significance of tourism to the island’s economy. Their participation in the workshop underscored the importance of collaboration between local government, businesses, and the broader tourism industry.

In a further effort to engage the visiting professionals, the program included an extensive hospitality experience. Participants were given the opportunity to explore some of Kos’s most significant cultural landmarks, which are key attractions for tourists looking to experience the island’s rich history and heritage. The program also featured a visit to a local winery, where guests were introduced to the island’s wine culture and production methods. This experience was particularly meaningful, as it allowed the attendees to gain firsthand insight into one of the island’s traditional industries, further enhancing their understanding of the destination.

In addition to the winery visit, the program included a ceremony of the Hippocratic Oath, which is an important historical and cultural event that highlights Kos’s deep ties to medicine and health. The ceremony served as a reminder of the island’s historical significance and its continuing relevance in the global conversation about wellness and health tourism. Attendees also visited various hotel properties across the island, providing them with a firsthand look at the quality accommodations available to travelers.

Finally, the hospitality program extended beyond Kos, with participants also visiting neighboring islands, including Nisyros and Kalymnos. These excursions gave attendees a broader sense of the tourism offerings across the South Aegean region, demonstrating the diverse experiences that tourists can enjoy when visiting the area.

The primary objective of the FVW TravelTalk Workshop is to increase awareness of the host destination, ultimately boosting sales by connecting local tourism stakeholders with key decision-makers in the travel industry. By facilitating these connections, the workshop plays a crucial role in expanding the distribution networks of tour operators and travel agents, who are instrumental in driving tourism to destinations like Kos. The workshop is also supported by FVW Medien, which communicates with approximately 8,000 travel agencies on a daily basis, ensuring that the messages from the event reach a broad audience of industry professionals.

Germany’s tourism leaders are confident about Greece’s strong 2026 prospects, backing the country’s strategic focus on sustainability to enhance its status as a premier European destination.

the 11th FVW TravelTalk Workshop proved to be a valuable event for both the tourism industry in Greece and the island of Kos. With a strong focus on sustainability, innovative travel experiences, and future planning, the workshop served as a platform for meaningful discussions and business connections. The positive messages shared by German tourism professionals, along with the engaging hospitality program, have set the stage for a bright future for Kos as a top travel destination.