The beauty favourite can be found in Liverpool ONE
2025 has been a major year for Liverpool ONE(Image: Colin Lane / Liverpool Echo)
A major new brand has landed in the heart of Liverpool. From this week, UK shoppers will be able to get their hands on gold-dust-like Rhode products. Rhode is a collection of curated skincare essentials and hybrid makeup developed by Hailey Rhode Bieber, the wife of Justin Bieber.
The brand is now being stocked at Liverpool ONE’s Sephora. The debut of the model’s beauty brand in the UK has been long-awaited. No more will customers have to battle it out online with others from across the world for products that often sell out in minutes.
When the ECHO visited the South John Street shop, a dedicated stall to Rhode greeted you as you walked in.
It was stocked with lip tints in the shade ribbon, toast and espresso as well as the popular glazing mis and barrier butter. The items ranged from £20 to £35, with more options also available online.
The dedicated Rhode stall in Liverpool ONE’s Sephora
Talking about the partnership, Hailey said: “My goal since day one has been to bring Rhode to as many people as possible, however they prefer to shop, whether that is online or in-person.
“Sephora, with its global footprint, was the perfect partner to help bring my vision to life.”
Rhode it just the latest in a long list of brands found at Liverpool ONE’s Sephora. The store itself is a beauty lover’s dream, with 135 of the world’s best brands under one roof.
Customers access to celebrity brands such as Makeup by Mario, Haus Labs by Lady Gaga, Rare Beauty, as well as viral favourites Topicals, Glossier, and Glow Recipe.
Rhode products are now being sold at Sephora
UK managing director Sarah Boyd said: “We are thrilled to welcome Rhode to Sephora UK as their exclusive retail partner and our latest ‘Only at Sephora’ brand,”
“We know there are already thousands of UK fans who cannot wait to shop Rhode locally, which is now more accessible than ever online at sephora.co.uk and across our growing number of stores in the region.
“This partnership marks another exciting step in Sephora’s journey in this market, as we continue to offer a unique point of view of beauty with our extensive, yet curated range of highly sought after beauty brands.”
It has been a major year for beauty brands in Liverpool ONE. KIKO Milano opened earlier this summer and John Lewis revamped its offerings, even extending to including Rihanna’s Fenty Beauty.