London has always been the place to watch and visit to find new fashion brands and talent. A wave of bold, imaginative womenswear labels has arrived in the city, each bringing its own take on style and craftsmanship. From indie designers making their first big splash to new international brands choosing London as an obvious market, here’s a look at some of the coolest new brands, each with an eye on sustainability.
Byan
Spanish womenswear brand Byan’s newly opened first UK-store, in London’s Covent Garden looks more British than Spanish. Founded by Andrea Moragues, an interior architect, the brand features gorgeous blazers, coats and dresses that look like they originated in Scotland rather than Spain. The garments are in plaid and checked patterned wool trimmed with velvet in a color palette of blue, green, burgundy and brown. The designs have subtle architectural lines, likely influenced by the founder’s background. With sustainability in mind, each garment is made to be timeless, in small Spanish workshops in small quantities to avoid overproduction.
Colucci
Colucci product range
Colucci
London-based accessories brand Colucci was founded by talented Canadian designer Angelica Colucci, who was most recently Head of Design at Savile Row’s Ozwald Boateng. The designer describes her brand as “thoughtful luxury” as it features hand-finished accessories and made-to-measure clothing for women and men, celebrating craftsmanship, individuality and timeless style. Savile Row tailoring and artisan techniques are clearly on show here in each piece, from ties to scarves, produced in limited runs with heritage makers in the UK and Italy.
Onar Studios
Onar Studios fall/winter 2025
Onar Studios
Onar Studios, a Helsinki-based fashion label specialising in shearling & leatherwork has recently been introduced to the UK market. Founded by Finnish-Greek creative director Irene Kostas, the brand features meticulous handwork and cross-generational traditions. The brand name comes from the Greek word dream and stands for beautifully crafted products that last a lifetime. Reversible shearling aviator jackets in pink, green or black are standout looks.
Emello
Emello embodies casual luxury. Founded in London in 2025 by Victoria Price and Ashley McPherson, elegance and wearability is at the forefront of every design. Every garment is comfortable yet polished; ideal for travel. In fact they have a capsule travel collection featuring a zip up top, roll neck, trousers and sweatshirt made from ultra soft lyocell in a neutral palette. Everything is made in Europe – supporting regional craftsmanship and lowering transport impact. The collections are built for longevity, designed to transcend seasonal trends. Silhouettes are softly tailored for fluid movement and ease, ensuring they remain relevant year after year.
Onateri
Onateri is a new London-based womenswear label led by a team of women designers and artists who value the power of collaboration. Key styles include crotchet pieces that are handmade in Georgia and swimwear using recycled nylon. A body-hugging crocheted top and micro shorts are made to order from cotton and polyester. The Onateri team says that the “vision is for [our brand] is to transcend fashion, creating a platform that fosters community and brings people together through shared creativity and opportunities. From garments to film, music, and other artistic mediums, we aim to connect and inspire through every avenue we explore.”
Black Tulip
Black Tulip trainers
Black Tulip
Footwear designer Sonam Joshan says of her brand Black Tulip that after working for many major brands she saw “there was a gap in the market for timeless, everyday essentials that were made responsibly and designed to last.” From memory foam insoles for comfort to responsibly sourced leather, suede and nylon, the shoes show the commitment to durability and quality craftsmanship that lasts years, not seasons. Each collection is limited and intentional, designed to avoid overproduction and encourage conscious consumption.
Delia Wade
Paris-based designer Delia Wade, a Central Saint Martins and Institut Français de la Mode alumna, worked at major French fashion houses like Chanel and Lanvin before launching her own label. The chic womenswear brand which launched in the UK in 2025, has a focus on fine materials, using tweed from the UK as well as dead stock fabric from French fashion houses to make wearable clothes of timeless elegance. All pieces are made by hand in collaboration with an atelier in the garment district of Paris, the Sentier neighborhood of the 2nd arrondissement. If you’re looking for a Chanel-inspired jacket without the big price tag, Delia Wade is for you.