Leeds United have unveiled the first images of a proposed, revamped 53,000-seater Elland Road, which is at the centre of ambitious plans to return the promoted club to being a competitive Premier League force under 49ers Enterprises.

A slick social media video shows the North and West stands being “revitalised” and attendances increased, while the historic South Stand would also be modernised, with “greatly improved” general admission and hospitality facilities.

The estimated final capacity would increase from 37,645 to 53,000, making it the seventh biggest stadium in the country.

Leeds currently have a season ticket waiting list of 26,000, with existing holders required to prove that they have used their tickets for a set percentage of matches to retain their eligibility to renew.

There is an arms race among Premier League clubs when it comes to their stadiums, with boosting revenue now essential in the era of stringent financial fair play rules.

Departing chief executive Angus Kinnear admitted last year that building more “premium” seating and hospitality facilities – an area in which insiders admit Leeds are lagging behind rivals – was part of the reason for the expansion.

It is timely. Manchester United plan to build a new £2bn 100,000-seater stadium in the next five years while Chelsea and Newcastle United are also contemplating moves to new grounds.

Everton officially move to a new stadium at Bramley-Moore Dock in August and the fear is that Leeds, who clinched promotion to the Premier League last week, would be left behind.

Elland Road could do with a bit of a facelift (Photo: Leeds United)

While the 49ers are not proposing to leave Elland Road, there is a desire to vastly improve the existing facility – which has not been touched since changes to the East Stand in 2011.

The 49ers revealed last September that they planned to invest in “modernising and enhancing” Elland Road which, while one of the most atmospheric and historic stadiums in the country, is dated.

That includes earning “elite” Uefa status, which would unlock the potential to host the finals of European competitions. Monday’s announcement brings the vision closer.

They have the backing of Leeds City Council, whose executive board formally backed the proposals last week and will discuss approving pre-planning for the modernisation plans in early May.

The stadium plans come as Leeds chairman Paraag Marathe flies into England to continue planning for next season.

Why Leeds must keep Daniel Farke at all costsSacking Farke surely makes little sense (Photo: Getty)

The new Elland Road undoubtedly looks spectacular, but having a Premier League club to play in it remains the biggest challenge facing 49ers Enterprises.

Leeds may be a big name – with even bigger potential – but that carries no guarantees these days.

Last time they arrived in the top flight on a wave of Marcelo Bielsa momentum but departed the division three years later deflated and defeated, the farcical appointment of Sam Allardyce summing up how brains had been scrambled and the best-laid plans detonated.

The challenging of staying up perhaps requires some fresh thinking – but talk of sacking Daniel Farke (which resurfaced on Monday amid chairman Marathe arriving in the UK for a week of talks) surely makes little sense.

Sources have played it down – pointing out Marathe’s visit is what you’d expect with a post-season review always in the diary – but there are big challenges ahead, not least in constructing a squad that can compete.

They need at least four or five first-team players and profit and sustainability regulations (PSR) limit the ability to splurge, if that is what Leeds’ owners even wanted to do.

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Instead it seems they want to recruit with data while Farke seems to believe more battle-hardened players are required.

There are times when those approaches coalesce – Newcastle United’s Sean Longstaff is a potential target, The i Paper understands – but any tension must be avoided.

Leeds must be united to stay in the Premier League and that means keeping Farke in charge.