Barbie is back (again)
We all remember the great Barbenheimer summer of 2023 – the movie, the memes, the Design Museum exhibition – and now she’s returning in full force as Secret Cinema teams up with Mattel and Warner Bros. for a brand new immersive experience landing in the West End.
Secret Cinema is building a full-scale BarbieLand for an eight-week run next year. Instead of a cinema setup, this one takes over a West End stage, meaning big production, walk-through sets and a level of detail that goes way beyond a giant selfie box painted pink (guilty). Expect interactive zones, themed food and drink, maybe even a Ken or two.
According to Deadline, early registration for tickets is already live with general sale expected in December (although the deal isn’t actually over the line just yet) and if previous Secret Cinema shows are anything to go by, tickets will disappear fast. It’s rare to see a pop-culture takeover of this scale hit theatreland, so this one’s going to pull everyone from Barbie nostalgists to immersive-experience regulars.
More details – including dates, ticket prices and the exact venue – are yet to drop, but for now: polish the plastic, London because BarbieLand is coming.