EXCLUSIVE: The Sussexes are united and their priorities are clear, but they are on parallel paths, with Prince Harry focusing on family ties and Meghan building her professional identity.
Harry and Meghan are on different paths, but there’s a reason for that, it’s so they can cover more territory, it’s being said (Image: Getty Images )
Prince Harry and Meghan Markle are reportedly employing a unique strategy to manage their priorities, presenting a united front while focusing on different areas.
Emma Fabiani, who runs a Meghan Markle fanpage on Instagram, shared her insights. According to the royal expert, Harry is honing in on family ties while Meghan is cultivating her professional persona. This news comes as Prince William allegedly steps up efforts to bring Harry back to the U.K..
Fabiani said: “They seem to be on parallel but compatible paths, she’s building her professional identity, and he’s quietly focusing on family ties,” reports Daily Express US.
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From an outsider’s perspective, it appears the Sussexes are adopting a divide and conquer strategy, allowing each area to receive the necessary attention for success before reconvening.
With Thanksgiving around the corner, this could provide an opportunity for both business and family focus, particularly with Meghan’s increased activity on Instagram.
Harry is trying to reconcile with his father and make his way home, while Meghan handles the businessside of things, it’s being said (Image: Getty Images )
“At the same time, that kind of marketing can cut both ways, it strengthens Meghan’s image as an entrepreneur, but it could also risk complicating Harry’s narrative if the media frame it as ‘too royal a showcase,'” Fabiani noted.
While the Sussexes typically keep a low-profile during Thanksgiving, this year may be different with Harry seeking a royal reconciliation and Meghan launching her lifestyle brand at the start of the year.
We asked Fabiani about their plans and how these two focal points might intersect.
Harry and Meghan are splitting up priorities
“As Ever has already shared a small teaser ahead of Thanksgiving, which shows they’ve started setting the holiday tone early. It’s a smart move strategically: getting ahead of the season helps them tap into the festive mood before the big promotional rush,” Fabiani said.
Fabiani senses that the Sussexes’ plans will be “balanced and consistent,” based on her general observations.
Even though Thanksgiving isn’t celebrated in the U.K., it wouldn’t hurt to give the Royal Family a shout out on Instagram, where Meghan has been notably active recently.
It’s so they can cover more territory
We checked in with Pauline Maclaran, Professor at Royal Holloway, regarding Meghan’s marketing strategies and how they align with Harry’s desire to reconnect with his royal roots.
As both a royal author and professor of consumer marketing, Maclaran is ideally suited to provide an evaluation.
She said: “Meghan certainly seems to have been sharing more of their private side so she may feature their Thanksgiving celebrations in some way on her Instagram – perhaps to feature her wine as a reminder to order for Christmas. But mainly to keep her presence on social media.
“I suspect she is saving most of her efforts for the Christmas trade which makes sense as there is much more gift-giving at this time. Her products are ideal as presents!”
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