Festive sparkle has arrived in Victoria Leeds with The Snowland Storybook.
It’s at the heart of the Your Christmas Stories Told campaign – a celebration of festive traditions.
From Saturday, November 22, visitors can step inside to capture their own Christmas story through a beautifully styled photo with their loved ones.
The team will be on hand every weekend until December 14 to take festive photo portraits.
Take a charming Christmas photo with your loved ones at The Snowland Storybook (Image: Submitted)
If you visit on November 22, you might also meet The Snowland Storybook’s Curious Creatures – fairy tale woodland characters in stunning makeup and costume who will be spreading even more sparkle.
Victoria Leeds is home to more than 90 brands, and visitors can discover gift inspiration from renowned names including Harvey Nichols, John Lewis & Partners, Louis Vuitton, Mulberry, Wax London, North Home, Jo Malone London, AllSaints and more.
Cafes, restaurants, and bars include The Ivy, The Cut & Craft, Uyare, and Caffé Concerto.
The Christmas celebrations continue each weekend with festive surprises and experiences, including:
Uplift the Gift – Shoppers can add a touch of luxury craftsmanship to gifting with complimentary gift wrapping or handwritten calligraphy each Saturday opposite the Snowland Storybook (from November 22 to December 13, 12-5pm), when they spend £100 or more at Victoria Leeds. Bespoke gift tags and table setting place cards will also be available to customise.
Parkin or Parking – Each weekend, several lucky visitors will win a free day of parking in January, or a slice of traditional Yorkshire parkin, as well as a weekly chance to win a £250 voucher to spend at Victoria Leeds.
This year, Victoria Leeds is partnering with Zarach, a Leeds-based charity working to end bed poverty for children.
Visitors will have the opportunity to help raise vital funds for the charity by purchasing a limited-edition Snow Hare or Reindeer soft toy for a donation of £20 (available on November 21 and November 22.
All proceeds will go to Zarach, and for each soft toy sold, another will be gifted with each bed bundle distributed to a child this Christmas.