Aubergine has been appointed to run the press office for Harewood House Trust.
The Leeds PR and content agency will handle its communications throughout 2026, following a successful Christmas campaign, which has secured over 50 pieces of coverage in less than 3 months.
“Aubergine was top of my list when I was looking for an agency to help launch our 2026 Christmas event and we haven’t been disappointed. Their journalistic backgrounds have really shone through as it’s very clear they know what makes a story and a news headline,” said Harewood House Trust Marketing Manager April Skipp.
“We’re thrilled to have them running our press office for next year – not only will they be the main contact for all journalist enquiries, but they’ll also launch the various exhibitions we will have on throughout the year. They’ll also help launch our Christmas experience for 2026.”
The Christmas brief was to drum up “head-turning coverage” for its 2025 event, A Glittering Invitation: Harewood’s Grand Christmas Ball.
Featuring opulent decor and regency aesthetic intended to evoke the Netflix series, Bridgerton, it includes an 18ft Christmas tree made of 700 second hand ballerina tutus in the Entrance Hall.
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The 18th century country house worked with BBC Interior Design Masters finalist, Siobhan Murphy over 18 months to source thousands of objects from Vinted, car boot sales and charity shops to create what she calls “a feast for the senses”.
Aubergine developed a series of press releases to tease what the event looked like, followed by a media preview.
“It goes without saying that working with Harewood is nothing short of a career highlight not just for myself but for the whole Aubergine team,” said Emma Gardner, former BBC and Channel 4 News journalist and co-founder of Aubergine.
“I studied history at university and I’m passionate about travel – so being appointed not only to oversee the PR for Harewood at Christmas but also lead their press office for 2026, has literally been a dream come true.”