The former Crown Decorating Centre in the estate off Mill Race Lane is set to become a golf simulator, complete with three simulator rooms, a customer shop, an entrance area and a customer café.
Plans for a change of use of the unit, which is currently vacant, from a warehouse to a “golf simulation suite” were approved by Dudley Council planners earlier this month (November 14).
In the officer’s report, which recommended the plans be approved, it says no alterations are planned for the external façade of the building, and it will be open from 10am until 10pm every day.
Alterations are proposed to the existing parking area to the front of the unit to create a disabled and electric vehicle parking bays, with a bin storage area in front of the proposed disabled parking bay.
The leisure attraction, which will be located next to Stourbridge Motorcycle Centre and opposite Domino’s and Just Tyres, will have two full-time members of staff.
The case officer concluded: “The development would seek to utilise a vacant industrial unit for a leisure use within an edge-of-town centre location.
“The nature of which would bring back into use a vacant unit that would support the vitality and viability of the Stourbridge town centre.
“Subject to the inclusion of a number of conditions, there are no adverse amenity issues or highway safety issues that would warrant the refusal of the application.”
The new golf simulator will join Aztec Island Adventure Gold, Boing Zone, Full Throttle Raceway, The Riverrooms and others in the Stourbridge Estate’s established and growing leisure offering.