This is the best Black Friday deal on a new smartwatch I’ve seen so far this year, and that includes the likes of Garmin and Apple. It’s not available on Amazon: instead, it’s only appearing on Best Buy and Google‘s own storefront.

Right now you can get the Google Pixel Watch 4 (41mm) LTE with two years of LTE data included for $349.99 at Best Buy (was $449.99). The larger Google Pixel Watch 4 (45mm) LTE with two years of data is $399.99 at Best Buy (was $499.99).

• Shop Best Buy’s full Black Friday sale

Google Pixel Watch 4, new for 2025, an outstanding 4.5 stars out of five in our Google Pixel Watch 4 review. That was at full price: with two years of data and $100 off, I’d definitely chuck in the extra half-star to make it a must-buy. In fact, given that it’s repairable (you can take it apart to replace the battery and screen) and will be supported for a long time to come, I’d recommend it over any smartwatch deal I’ve seen during Black Friday this year.

If you go to Amazon, which does have some pretty good deals on older Pixel Watches, you’ll find the $100 discount on the LTE models, but no free data bundle. To get the data deal at no extra cost, you’ll have to swerve Amazon and head to Best Buy or the Google Store.

Not sold on needing LTE? Even though it’s a really useful addition, you might just prefer the lower RRP of the Wi-Fi-only version of the Pixel Watch 4, or a cheaper Pixel Watch 3. In that case, I’ve collected some extra deals below.