Home » France Travel News » France Joins Spain, USA, Türkiye, Italy, Mexico, UK, Germany, Japan, Greece Take The Lead In The Global Travel Market For 2024 With Record-Breaking Visitor Numbers And Strong Tourism Revenue Growth
Published on
November 29, 2025
In 2024, France, Spain, USA, Türkiye, Italy, Mexico, UK, Germany, Japan, and Greece have emerged as the world’s most visited countries, setting new records for international arrivals. This surge in tourism reflects not only the global recovery post-pandemic but also the evolving preferences of travelers seeking diverse experiences across iconic cities, historical landmarks, and unique cultural offerings. These countries have effectively positioned themselves as top destinations, attracting millions of tourists and significantly contributing to their respective economies through increased spending and tourism-related growth.
International travel continued to experience a remarkable recovery in 2024, as the world saw 1.45 billion international arrivals, according to the latest report from the UN World Tourism Organization (UNWTO). This surge in travel underscores the global rebound following the pandemic, with countries across the globe benefiting from renewed interest in tourism.
This review of the world’s ten most visited countries draws from the most recent official data for 2024, highlighting the year-on-year growth and the evolving trends within the global tourism sector. The countries featured here have not only seen a significant increase in visitor numbers but are also adjusting to new traveler behaviors, shifting airline routes, updated visa policies, and changing tastes across regions. The growth in these destinations reflects broader trends and offers insights into how the global tourism market is adapting to the post-pandemic era.
Tourism’s contribution to GDP is crucial in understanding the economic importance of this sector. For the purposes of this report, tourism GDP includes direct spending on accommodations, dining, attractions, transportation, and broader impacts through supply chains, investment, and employment. The World Travel & Tourism Council (WTTC) defines these contributions, which reflect each country’s overall tourism activity.
1. France
- 2024 arrivals: 102 million (up 2% from 2023)
- Tourism’s share of GDP: 9%
France remains the world’s most visited country, with a rich cultural appeal that spans from Paris to the vineyards of Bordeaux. Tourists flock to the iconic Eiffel Tower and Louvre Museum in Paris, but many also explore regions like Provence, the Loire Valley, and the French Riviera. French cuisine, wine, and the country’s high-end shopping experiences continue to be significant draws. This year, France has maintained its position at the top, combining mass appeal with refined, high-value tourism experiences.
2. Spain
- 2024 arrivals: 93.8 million (up 10%)
- Tourism’s share of GDP: 15-16%
Spain has experienced one of the most significant growth rates in Europe, with an increase of 10% in international arrivals. The country’s Mediterranean beaches, cultural cities like Barcelona and Madrid, and its idyllic islands have proven to be year-round attractions. Spain’s modern tourism infrastructure, coupled with its world-class cuisine and festivals, ensures its place as one of the top global destinations.
3. USA
- 2024 arrivals: 72.4 million (up 9%)
- Tourism’s share of GDP: just under 10%
The United States attracts tourists with its broad array of attractions, from urban centers like New York and Los Angeles to vast national parks such as the Grand Canyon and Yellowstone. The US remains a top destination for business travel, entertainment, education, and major events. Iconic cities like Orlando and Las Vegas also continue to lead as international hubs. The country’s diverse offerings ensure its continued strength in the global tourism market.
4. Türkiye
- 2024 arrivals: 60.6 million (up 10%)
- Tourism’s share of GDP: 12%
Türkiye has seen tremendous growth, boosted by the city of Istanbul’s historical and cultural offerings, as well as the affordability of coastal resorts in Antalya and Bodrum. Strong connectivity, along with favorable exchange rates, have made Türkiye an attractive destination in 2024. The country’s rapid rise in tourism reflects its ability to cater to a wide variety of travelers, from luxury seekers to those looking for budget-friendly experiences.
5. Italy
- 2024 arrivals: 57.8 million (up 3%)
- Tourism’s share of GDP: 10-11%
Italy continues to be a powerhouse in international tourism, with its cities, lakes, and islands drawing millions of visitors each year. Rome, Venice, and Florence remain the main attractions, but Italy’s charm extends beyond these iconic cities. The Italian countryside, the Amalfi Coast, and regions like Tuscany and Sicily offer a variety of experiences that contribute to Italy’s sustained appeal in the global tourism market.
6. Mexico
- 2024 arrivals: 45 million (up 6%)
- Tourism’s share of GDP: 15%
Mexico has long been a favorite for tourists from the United States and Canada, thanks to its proximity, excellent air connectivity, and famous beach destinations like Cancún and Playa del Carmen. The country’s cultural heritage, from ancient ruins to vibrant cities like Mexico City, adds depth to its appeal. In 2024, Mexico continues to see strong growth, aided by its diverse tourism offerings.
7. UK
- 2024 arrivals: 41.8 million (up 12%)
- Tourism’s share of GDP: 10%
The United Kingdom recorded one of the highest growth rates in the top ten. London remains a central attraction, drawing millions with its theaters, museums, royal heritage, and diverse dining options. Outside of the capital, destinations like Edinburgh, the Lake District, and the Welsh national parks offer visitors a rich tapestry of experiences. The UK’s ability to combine cultural, educational, and leisure tourism keeps it consistently in the top ranks.
8. Germany
- 2024 arrivals: 37.5 million (up 8%)
- Tourism’s share of GDP: 11-12%
Germany’s tourism thrives on a blend of leisure and business travel. The country’s Christmas markets, historic cities like Berlin and Munich, and its scenic routes are well known to visitors. Germany is also a key destination for business tourism, driven by trade fairs and international exhibitions. Its tourism infrastructure supports both short city breaks and longer stays.
9. Japan
- 2024 arrivals: 36.9 million (up 47%)
- Tourism’s share of GDP: 7-8%
Japan has seen a remarkable recovery, with a 47% increase in international arrivals. The country’s appeal is broad, from the beauty of cherry blossoms in Kyoto to the modernity of Tokyo. Japan is known for its food culture, safety, and efficient transportation system, which continue to make it a top destination for travelers worldwide.
10. Greece
- 2024 arrivals: 36 million (up 10%)
- Tourism’s share of GDP: 18-20%
Greece continues to impress, with growth driven by the islands, Athens, and a year-round tourism strategy. The country’s historical sites, Mediterranean beaches, and strong cruise demand ensure that it remains a top destination for international visitors. Greece’s ability to diversify its tourism offerings, such as attracting visitors in the winter months, continues to contribute to its impressive growth.
Tourist Spending and Economic Impact
While arrival numbers show where tourists are traveling, it is the spending that reflects the economic impact of tourism. In 2024, the countries with the highest tourism receipts included the USA, Spain, the UK, France, and Italy, driven by luxury travel, shopping, and major events.
Rising Stars
Looking beyond the top 10, countries like Thailand, Saudi Arabia, and the UAE have shown strong growth. Thailand, with 35.5 million arrivals, has benefited from its rich cultural heritage, beaches, and growing medical tourism sector. Saudi Arabia, with its Vision 2030 initiative, is making rapid strides, while the UAE, particularly Dubai, remains a global leader in attracting tourists to its luxury experiences and innovative events.
This overview highlights not just the most visited countries but the dynamic nature of global tourism and how destinations are adapting to shifting trends, making 2024 a year of exceptional growth and innovation in the industry.
