Published
December 3, 2025
Toms announced on Tuesday the appointment of Katie Wagner to the role of chief commercial officer.
Melissa Wagner – Courtesy
In her new role, Wagner will oversee the U.S. footwear brand’s global sales channels, including wholesale sales and operations, e-commerce, and marketplaces.
“I’m thrilled to be part of the team shaping the next chapter of this iconic brand,” said Wagner. “I’ve been a fan of Toms shoes for so many years and I’m delighted to be working to reignite its brand relevance, apply a unified marketplace approach, and usher in a more modern distribution strategy just in time for the company’s 20th anniversary.”
Wagner joins Toms following an advisory period guiding the Los Angeles-based brand’s wholesale strategy. A footwear veteran, she brings nearly two decades of commercial leadership experience from her tenure at Crocs and its sister brand HeyDude, where she managed multi-hundred-million dollar portfolios, scaled major regional businesses and doubled revenue in key markets.
Wagner’s appointment comes as Toms chief executive officer, Jessica Alsing, looks to shakeup her company’s leadership and position the firm for accelerated growth heading into 2026, according to a press release.
“I had the great fortune of working with Katie at both Crocs and Melissa, so I know first-hand her unmatched ability to transform and build world-class footwear businesses,” said Alsing, who commenced in the top spot on October 8.
“Katie is unrivaled in building commercial relationships, laying a strong strategic foundation for sales, and bringing a creative approach to how she thinks about the omni-channel consumer experience. I’m delighted to be working with her again.”
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