UK Reform’s Richard Tice was livid while appearing on ITV’s Good Morning Britain on Wednesday after being “compared to Keir Starmer“. The politician claimed that a comment by the show’s host, Ed Balls, was “insulting” as the pair erupted into a major row.

During a boisterous interview, where they repeatedly butted heads, Ed said to him: “I think it’s really interesting that a year ago, Labour was elected saying ‘we are for change because the other lot have failed’. They sounded just like you. And then, the question is, when you actually get into government, what will you do?”

Mr Tice looked stony-faced as he replied: “Seriously, that’s actually… To say I sound like Keir Starmer is actually an insult in itself.” The two men shouted over each other, with Mr Tice claiming that Reform UK “knew exactly what they were doing, unlike Keir Starmer“.

That was not the only point in the chat where the men descended into chaos. In the very fiery exchange, Ed demanded that Mr Tice did not “patronise” him and Susanna Reid urged him to answer her questions properly.

The MP was on the ITV show to discuss local elections, where he thinks Reform UK should come out on top as he blamed Labour and Conservatives for many of the country’s problems.

While Mr Tice did not appreciate being compared to Sir Starmer, he did go on to draw similarities between Reform UK and former Labour leader Tony Blair.

The politician explained that he feels that Reform UK and the Conservatives are very different, with his party even have similar views as Labour’s Tony Blair on some issues. However, Susanna very firmly stepped in as she said: “I would just like to point out that Tony Blair, I’m sure, does not agree with Reform UK on your policies.”

Ed then fired questions at the politician, skewering him for answers, before the politician sighed: “My dear Ed.” But the presenter did not like that as he fumed: “Do not patronise me!”

After not being able to answer questions properly, Ed demanded that Mr Tice make a return to the ITV breakfast show when he has all of the information.