The 550 sq ft location, in Frederick Street, will house Wyse’s autumn/winter 25 collection, including bestsellers and festive partywear offerings with prices ranging from £95 for a merino wool jumper to £425 for a polyester, acrylic and wool cheetah print coat. It will be open until May 2026.
The Edinburgh pop-up follows Wyse’s recent expansion in September, with the opening of the brand’s store in York. The brand has more UK and international store openings planned for 2026.
Marielle Wyse, Founder of Wyse London, said: “Edinburgh has become an increasingly significant city for us, as we’ve seen a rapidly growing community of customers shopping with us online, so opening a physical pop up feels like the natural next step. The city’s cultural heritage and vibrant population offers a setting that aligns perfectly with our brand values, while the thriving tourism scene brings an energy and international audience we’re excited to welcome.
“With a discerning retail landscape, the city gives us a unique opportunity to build deeper relationships with both existing and new customers. We’re delighted to be opening our doors on Frederick Street and to bring the full Wyse experience to Edinburgh.”
Wyse first founded the business in 2014, the label remains completely independent and has no investors. Currently, brick-and-mortar stores account for 18% of WYSE London’s revenue.