Gomi makes consumer tech accessories from non-recyclable waste plastic and operates out of a studio in Gloucester Street in Brighton.
The phone case is the business’ third product, following its popular range of power banks and speakers.
Globally, it is estimated that 50 million kilos of phone cases are thrown away every year – and almost none are recycled.
Gomi hopes to challenge this state of affairs with the launch of the Forever Phone Case, a fully repairable and upgrade-for-life case made only from recycled “non-recyclable” waste plastic.
Tom Meades, co-founder of Gomi, said: “The phone case industry is estimated to be worth around £25bn globally – selling products that don’t last, to keep you buying more. It’s the definition of waste.
“We knew we’d only design a phone case if it was exciting enough to disrupt a broken system – so here’s one built to outlive your phone’s planned obsolescence, not just protect it.”
“So the Forever Case was born. Made from 100% recycled waste plastic films – the stuff most councils still don’t recycle. If it breaks, we repair it for free.
“If you upgrade your phone, you send the case back and we melt it into your new model. Same material. Same marbling. No waste.”
Gomi has launched its Forever phone case (Image: Gomi)
The Forever Case is made from LDPE (Low-density polyethylene) collected across the UK: plastic bags, pallet wrap, food packaging – materials widely considered ‘non-recyclable’ by most councils around the UK.
At Gomi’s Brighton studio, the plastic is melted and reformed by hand, giving every case a unique marbled finish. No two cases are the same.
The Forever Case will be available in seven iPhone models, including iPhone 16 and 17, with more coming soon.