There will be a live DJ performing from 8pm and everyone is invited
A queue for Insomnia Cookies on Slater Street this afternoon(Image: Liverpool ECHO)
A new bakery has opened in the city centre with famous faces rolling out the welcome carpet. Insomnia Cookies, a brand with more than 300 stores worldwide, is known for its freshly baked cookies, cookie sandwiches and indulgent shakes served until 5am.
Founded in 2003 by Seth Berkowitz, who came up with the idea as a college student craving late-night treats, the company has since expanded across the UK. Liverpool’s first Insomnia Cookies bakery will open in the former Sips cocktail bar on Slater Street, with doors officially opening on Saturday, December 13.
The grand opening kicked off at 2pm today, featuring appearances from famous viral faces Queen of Scotty Road and Michael Aldag. The launch will run throughout the day and into the early hours of the morning, with a live DJ set at 8pm to keep the celebration going.
The first person in line at the opening received a year’s supply of cookies, with the following 50 people getting their hands on free merchandise. Everyone in attendance was given a complimentary warm cookie and was entered into a draw to win an array of prizes.
Rudi Harris who queued from 4.30am for the opening of Insomnia Cookies(Image: Liverpool ECHO)
One fan, Rudi Harris, queued from 4.30am this morning for the opening of the venue and to get his hands on the famous cookies.
Manager Pete Lawton-Horwood told the ECHO: “This is exciting and really good fun. It’s different, it’s loud and there’s nothing else really like it around. Everyone will be in good spirits as we will offer a more relaxed place to go after your night out but with loads of music and good vibes.”
The Queen of Scottie Road speaks to costumers at Insomnia Cookies on Slater St in Liverpool(Image: Liverpool ECHO)
Millie Ralston, head of marketing at Insomnia Cookies said: “We’re beyond excited to be opening in Liverpool this December, just in time for the festive season.
“Bringing our warm, gooey cookies to such an iconic and vibrant city is a dream come true.
“Liverpool’s legendary nightlife, incredible student community, and rich cultural energy make it the perfect home for Insomnia Cookies.
“Whether you’re wrapping up a night out or craving something sweet with your cosy night in, if you’re up then we are, seven days a week.
A customer with cookies at Insomnia Cookies on Slater St in Liverpool(Image: Liverpool ECHO)
“With over 350 stores worldwide and a cult following across the US, Canada and UK, we can’t wait to share the Insomnia experience with Liverpool.”
The ECHO popped into Insomnia Cookies to see what all the fuss was about, putting the businesses best sellers to the taste test. Check out our opinion on the business before you visit.