“I’m not on the side of the people who call for banning short-term rentals,” Jørgensen clarified, adding that such platforms have offered travelers the ability to experience Europe differently, and provided some families with a needed source of income. But the model has grown at a rate “no one could have imagined, with short-term rentals accounting for 20 percent of homes in some very stressed areas,” he noted. It has turned into a “money machine instead of what it was intended to.”

The commissioner stressed that national, regional and local leaders would ultimately be the ones deciding whether to use the tools to rein in short-term rentals. “We’re not going to force people to do anything,” he said. “If you think the status quo is fine, you can keep things as they are.”

In another first, a more abstract section of the package will also aim to address speculation in the housing market.

“This is a real crisis,” said European Commissioner for Housing Dan Jørgensen in an interview with POLITICO. | Lilli Förter/Getty Images

While insisting he’s “not against people making money,” Jørgensen said Europe’s housing stock was being treated like “gold or Bitcoin and other investments made for the sole purpose of making money” — an approach that ignores the vital role of shelter for society at large. “Having a roof over your head, a decent house … is a human right,” he argued.

As an initial step, this week’s package will propose the EU track speculation and determine the scope of the problem. However, Jørgensen acknowledged that using the resulting data for concrete action to tackle the market’s financialization might prove difficult. “While no one is really arguing this problem doesn’t exist, there’s a political conflict over whether it’s a good or a bad thing.” But regulation is essential for the proper functioning of the internal market, he added.

The competence question

The Commission’s housing package will also include a new construction strategy to cut red tape and create common standards, so that building materials manufactured at competitive prices in one member country can be easily used for housing projects in another.