Home » Scotland Travel News » Scotland Shines as a Premier Luxury Getaway on NBC’s Extra Mile Club, Featuring Iconic Castles, Luxurious Spas and Bespoke Fashion Experiences
Published on
December 16, 2025
Scotland is rapidly establishing itself as one of the world’s most coveted luxury destinations, and a groundbreaking collaboration with NBC is set to amplify its global appeal. By highlighting its exceptional mix of culture, history, and high-end experiences, Scotland is now firmly positioned as a must-visit location for discerning travelers. With this partnership, the country is on track to attract a new wave of affluent American tourists, eager to explore its majestic landscapes and exclusive offerings.
A Visionary Partnership with NBC
VisitScotland has teamed up with NBC, one of the most influential television networks in the U.S., alongside the Global Travel Collection, to elevate Scotland’s profile as a luxury destination. The collaboration centers around Extra Mile Club, a popular U.S. travel competition series that airs right after Saturday Night Live. This partnership gives Scotland an incredible opportunity to showcase its premium tourism experiences on a global stage, targeting high-end travelers with a passion for both adventure and luxury.
Scotland in the Limelight: Extra Mile Club Takes Viewers on a Luxurious Journey
The Extra Mile Club competition invites two teams of travel advisors to compete in designing the ultimate luxury Scottish itinerary for celebrity clients. Each team crafts bespoke journeys that highlight Scotland’s most luxurious offerings. The first episode, which aired on December 13, 2025, opened with some of Scotland’s most iconic luxury experiences. Viewers watched as the teams curated a flawless itinerary, which included a lavish stay at the famed Cameron House Hotel and Spa, an exhilarating jeep safari, and a private, VIP tour of Inveraray Castle.
Adding a touch of wellness, guests took part in a yoga session led by Finlay Wilson of Kilted Yoga and were treated to a tranquil, rainbow-filled cruise across Loch Lomond. These experiences perfectly blended relaxation with adventure, showcasing Scotland’s unparalleled ability to offer both luxury and rich cultural experiences.
The Royal Scotsman and Other Luxuries in Episode Two
The second episode, airing on December 20, 2025, promises even more opulence, featuring a journey aboard the Royal Scotsman, one of Scotland’s most exclusive and luxurious trains. This legendary train experience offers unparalleled comfort as it travels through some of Scotland’s most stunning landscapes, allowing guests to appreciate the country’s natural beauty in style.
In addition to the luxurious train journey, viewers will be treated to a fragrance-making experience at the Royal Botanic Garden in Edinburgh, where they can craft their own bespoke scents. The episode will also showcase an exclusive fashion experience, with bespoke creations by Siobhan Mackenzie, one of Scotland’s premier designers. To round off the episode, a bonus scene will take viewers on a private tour of Rosslyn Chapel, an iconic Scottish landmark rich in history and mystery.
Targeting U.S. Luxury Travelers
This collaboration with NBC is a strategic move by VisitScotland to attract more American tourists, particularly those seeking high-end travel experiences. In 2024, American visitors represented 22% of all overseas trips to Scotland, contributing significantly to the country’s tourism revenue. By airing these bespoke luxury experiences on NBC, Scotland hopes to increase U.S. visitation even further.
The episodes of Extra Mile Club are supported by targeted advertising on both NBC and Peacock, ensuring maximum exposure to a highly engaged audience. The show’s content has been tailored to appeal to U.S. travelers, many of whom are increasingly seeking immersive cultural experiences paired with world-class luxury. The collaboration aligns perfectly with these motivations, giving viewers a taste of what Scotland has to offer.
How NBC’s Feature Enhances Scotland’s Luxury Appeal
The episodes not only highlight Scotland’s natural beauty and luxury accommodations but also showcase its commitment to offering unique, high-end experiences that cater to the evolving demands of modern travelers. By featuring iconic experiences like private castle tours, bespoke fashion shows, and scenic train journeys, Scotland is solidifying its reputation as a premier destination for travelers seeking the ultimate in luxury and sophistication.
Appearing on a major network like NBC offers Scotland unparalleled exposure, reaching millions of potential travelers. As a result, Scotland is poised to become a go-to destination for affluent American tourists looking for a vacation that blends history, culture, and luxury in one unforgettable package.
The Future of Scotland’s Luxury Tourism
Scotland’s growing prominence in the luxury tourism market is a direct result of initiatives like the NBC collaboration. With its combination of stunning landscapes, rich cultural heritage, and top-tier hospitality, Scotland is an ideal destination for travelers seeking both adventure and relaxation in a luxurious setting.
Looking ahead, Scotland’s luxury tourism offerings are set to grow even further, with more exclusive experiences and high-end accommodations being developed. As the country continues to attract more affluent visitors, it is primed to be a leading luxury travel destination for years to come, offering unique and unforgettable experiences to those who seek them.
Scotland’s Place on the Global Luxury Map
Scotland’s increasing recognition as a luxury destination is no accident. By blending its rich heritage with modern luxury offerings, the country has carved out a unique place for itself on the global luxury tourism map. Through continued partnerships with high-profile platforms like NBC, Scotland is ensuring that it remains at the forefront of luxury travel, offering unforgettable experiences that appeal to the world’s most discerning tourists.
With its stunning castles, world-class spas, and exclusive cultural experiences, Scotland is now firmly established as a premier destination for those seeking luxury, adventure, and unforgettable memories.
