A new report from Attic Self Storage reveals that Londoners’ leisure pursuits are increasingly cluttering the city’s already small homes and quietly contributing to its mounting waste problem.
Attic Self Storage analysed online search volumes and found a growing interest in a variety of activities. Among creative classes, pottery tops the list with 1.6k monthly searches in London. Fitness and wellness classes dominate overall, with the top five most-Googled classes being yoga (3.6k), pilates (2.9k), zumba (2.4k), and boxing (1.9k). These figures reflect a population eager to try new hobbies but with limited space and resources.
The challenge is amplified by the average London home size of just 47 square metres. Coupled with the fact that Londoners spend nearly half (42%) of their income on rent or mortgage payments, there’s little room—both physically and financially—for bulky or short-lived hobbies. Many residents struggle to find adequate storage space for their hobby gear, which often leads to frustration and eventual disposal.
Danny King, Head of Stores at Attic Self Storage, explains the environmental impact: “When hobby gear gets thrown out, it doesn’t just disappear. It often ends up in landfill, with some materials breaking down into microplastics that outlast the hobby by decades. While it’s always better to store equipment than throw it away, what’s concerning is how quickly many items are abandoned after only a handful of uses.”
King highlights the wider consequences beyond just space: “This isn’t only bad for the environment but for our families and the planet our children will inherit. If more of this equipment was reused or passed on, it could become something precious to share across generations instead of something discarded after a short burst of enthusiasm.”
London’s Love of Cooking Is Worsening Its Food Waste Problem
The report also found that cooking remains the capital’s most popular hobby, with 47% of Londoners engaging in it regularly. Yet, government data shows food waste is already the largest component of household rubbish—accounting for 27% of the total waste. Shockingly, nearly a fifth of that food waste is still edible.
This stark contrast reveals a paradox: while many Londoners embrace cooking as a rewarding hobby, a significant amount of food ends up wasted. Over-purchasing ingredients, cooking ambitious meals, and poor storage options in small kitchens all contribute to this issue.
Danny King notes the connection between this and other hobby-related waste: “Whether it’s discarded boxing gloves or uneaten leftovers, the underlying problem is the same—we consume more than we can realistically sustain. Trying a new recipe or investing in home exercise equipment is great, but if you haven’t planned where it will live or how often it will be used, that gear or food will soon clutter your home and eventually end up in the bin.”
Practical Tips for a More Sustainable Hobby Lifestyle
King encourages Londoners to think carefully before diving into a new hobby, especially those requiring bulky equipment or materials. Planning for storage, buying second-hand, and considering how long the hobby is likely to last can all reduce waste and clutter.
He also recommends exploring low-waste hobbies such as junk journaling, sewing to mend clothes, or other craft activities that repurpose existing materials. “These types of hobbies are better for both the environment and your living space,” King says, “and they offer a rewarding way to express creativity without adding to the waste problem.”
In a city where space is limited and the environmental stakes are high, the report underscores the importance of sustainable hobby choices. Londoners’ enthusiasm for new activities is a positive sign of community and wellbeing, but managing that passion responsibly will be crucial to avoiding a growing clutter and waste crisis.