Executive for Japanese retailer says Chinese shoppers are focusing more on quality
A busy thoroughfare in Changsha, Hunan province. Aeon sees promise in such inland provinces, with more room for economic growth than coastal areas. (Photo by Kohei Fujimura)
KOHEI FUJIMURA
January 3, 2026 05:35 JST
DALIAN, China — Though Chinese consumers remain reluctant to spend, consumer appetite persists for items that serve necessity or offer quality, and some product categories and regions are doing well, Toshiya Goto, an executive at Japanese retailer Aeon and president of its Chinese subsidiary, told Nikkei.