The Masked Singer is back with new celebs inside wacky costumes – but Toastie appears to have already been rumbled by viewers thanks to their distinctive accent
19:36, 04 Jan 2026Updated 19:36, 04 Jan 2026
Toastie delivered an impressive debut performance(Image: ITV)
The Masked Singer is back with a brand new series and has already got people shouting increasingly unlikely names at their TVs.
A whole new host of contestants – including Moth, Can of Worms, Red Panda, Conkers, Arctic Fox, Toastie, Monkey Business, Sloth, Garogyle and Teabag – are trying to hide their identities from the public.
But fans are already certain thet know exactly who is behind the Toastie.
Viewers reckon they have rumbled the star inside the costume after only their first performance on the hit ITV show on Sunday night.
Read more The Masked Singer fans rumble Arctic Fox’s identity in seconds as ‘voice gives it away’
They flooded social media with messages about Birmingham TV queen Alison Hammond ‘definitely’ being the cheesy mystery.
Some said they had heard a give-away Brummie accent underneath the fake Liverpool accent they were trying to put on.
Joel Dommett and Alison Hammond on I’m A Celebrity(Image: Joel Dommett Instagram)
Clues for Toastie included:
- faced some critique in the past
- started grafting straight away
- a diamond – presents live TV under pressure on This Morning
- a clown – could point to Alison’s huge larger than life personality
- calendar with date August 20 circled – The date it was announced Alison was nominated for the Best TV Presenter award at the National Television Awards in 2025
- peacock feathers
- ‘I’m a rebel with a cause, a few causes in fact’ – Alison supports many charities including Shelter, Cure Leakaemia, Macmillan Cancer Support.
The Great British Bake Off Host has appeared on the show before, although not on a main series. She was Witchetty Grub on an I’m a Celebrity…Get Me Out of Here! Special in 2022.
Viewers were certain it was Alison inside the costume and wrote on X: “Alison Hammond? Brummie accent in the VT, couple of references to masterchef and I’m sure she was on the celebrity version.”
“I’m guessing that Alison Hammond is Toastie,” another said. A third commented: “Toastie is @AlisonHammond,” and a fourth echoed: “Omg Stoppppp why do I hear ALISON HAMMOND.”
“Toastie sounds like Alison Hammond,” another fan said. And another viewer wrote: “TOASTIE SOUNDS LIKE ALISON HAMMOND.”
The Masked Singer has returned with a change this year as there are now two unmaskings in every show.
Not only is once celebrity sent home, but a masked lead singer of a band is unmasked on each show too.
In the first episode, The One Show star Alex Jones was unmasked as Disc Jockey following her performance of Chappell Roan’s Pink Pony Club.
After being unmasked, she told host Joel Dommett and the judges: “I have had a lot of fun.
“We love this programme, as a family, and I just thought, it would be a lot of fun and that to do it for my children would be wonderful.
“And it’s the most bizarre experience of my life! Thank you.”