X
Register for free to receive latest news stories direct to your inbox
Register
Leading Solihull retail destination Touchwood has expanded its sports and fitness offer with the arrival of activewear brand Sweaty Betty.
Known for its gym and yoga apparel, the women’s activewear brand has taken a 2,283 sq ft unit at Touchwood on a five-year lease. The store, which fronts onto Solihull High Street, is Sweaty Betty’s first outlet in the West Midlands.
Following its acquisition of Touchwood in 2021, owner The Ardent Companies (Ardent) and asset manager Sovereign Centros from CBRE have reportedly implemented a strategy focused on diversifying and expanding the destination’s tenant mix and offer, bringing in new retail brands, dining options, and leisure operators to grow the scheme’s visitor base.
Joe Swindells, asset management & development director for Ardent, said: “Sweaty Betty is indicative of the aspirational brands we have worked hard to bring to Touchwood, and its arrival at the scheme – for its first store in the West Midlands – represents yet another fantastic addition to what we can offer visitors.”
Sweaty Betty joins major brands such as Apple – which recently tripled its presence at Touchwood – John Lewis, Zara, Mango, Rituals, Miele, Oliver Bonas and a newly-opened Space NK store.
Sovereign Centros from CBRE is the asset manager of Touchwood, with Cushman & Wakefield and Knight Frank the retained leasing agents.
Register now to receive our free daily business news emails…