Good Morning Britain’s Richard Madeley squirmed and quipped ‘men cannot win!’ as he paid Lorraine Kelly a compliment on Thursday’s episode of Good Morning Britain – and it didn’t land.
The 69-year-old and Susanna Reid, 55, returned to the brand new studio to share the latest news and headlines with viewers.
Towards the end of the latest instalment, Lorraine, 66, appeared on our screens to let viewers know what they could expect on her programme.
Richard asked her: ‘Lorraine, this is my first on this week, have you changed your hairstyle? It looks really nice.’
A shocked Susanna turned to him and said: ‘It always looks nice!’
Lorraine joked: ‘Oh thank you very much. I just washed it!’
Good Morning Britain’s Richard Madeley jokingly fumed ‘men cannot win!’ as he paid Lorraine Kelly a compliment on Thursday’s episode of Good Morning Britain
Richard asked if his ITV co-star Lorraine had changed her hair style as she appeared on camera towards the end of Good Morning Britain
Earlier this week (January 5 2026), Lorraine’s hair looked lighter and curlier
Stressing over what Susanna said, Richard added: ‘It always looks nice, but it looks different and nice! Am I right or wrong?’
Lorraine told him: ‘No you’re very, very right. Always. Yes. Thank you.’
Richard told her: ‘It suits you.’
He then turned to Susanna and told her: ‘I wasn’t criticising her suit.’
A confused Susanna clapped back: ‘Her suit?! You’re calling her, her suit?!’
‘Men cannot win!’ Richard told them both. ‘You pay a compliment, back at you.’
Lorraine told him: ‘Stop digging. Stop digging.’
Richard then changed the subject and said: ‘Here’s Laura with the weather. I like your hair Laura, is that alright?! Can I say that?!’
Stressing over what Susanna said, Richard added: ‘It always looks nice, but it looks different and nice! Am I right or wrong?’
It comes after Lorraine viewers shared their fury after episodes of the ITV show were halved in length on Monday.
Back in May it was revealed that Lorraine and Loose Women will be axed for half the year in 2026.
Not only that, Lorraine’s runtime was slashed by 30 minutes, as ITV Daytime bosses announced huge cuts with job losses in excess of 220.
As of Monday 5 January, Good Morning Britain will be filmed at ITN headquarters in Central London, while the rest of the daytime shows, including Lorraine, are filmed at The H Club Studio in Covent Garden, London.
Good Morning Britain now airs from 6am to 9:30am, Lorraine follows on from that for 30 minutes (9:30am to 10am), This Morning is on from 10am to 12:30pm, and Loose Women is on our screens from 12:30pm to 1:30pm.
Previously all the daytime telly shows were shot at the Television Centre in White City, London.
Lorraine viewers shared their confusion after the episodes of the ITV show have HALVED in length from Monday – and also sunk their claws into the ‘cheap-looking’ new ITV studios
The 66-year-old returned to our screens in her brand new studio at The H Club Studio in Covent Garden, London
Lorraine pictured with Claer Barrett, Lucie Cave, Dr Hilary Jones, Rishi Davda, Mark Heyes at the old studio for the Christmas special
With a much shorter episode of Lorraine on Monday, viewers took to X, formerly known as Twitter, to share their thoughts on the slashed runtime.
‘Just half an hour of Lorraine now?’
‘I wouldn’t call 9:30am – 10am ‘all morning’ #lorraine.’
‘#lorraine She might just as well not bother, what IS the point of turning up for just half an hour?’
‘#lorraine So she’s only doing 24 minutes minus the adverts.’
‘So Lorraine show was only around 20 minutes with adverts.’
‘”… and the point of having Lorraine on for half an hour is ? Anyone? Anyone?” #Lorraine #ThisMorning.’
‘#Lorraine She could have presented that from the Photo Booth at Tesco for the time it took.’
Many took to X, formerly known as Twitter, to share their confusion over the short episode – which is now just 30 minutes
Despite that, many shared their excitement over the daytime shows return this week after Lorraine shared a sneak peek on Instagram.
‘Let’s get 2026 started! Tune in from Monday 5th January on ITV1 & ITVX,’ the programme captioned the post.
Many shared how ‘gutted’ they were about the cut.
‘Crazy to have 30 mins for a chat show Why did they cut this morning ?!’
‘So gutted your program is only half a hour now, seems unfair.’
‘I’m sorry but only half an half for Lorraine not happy at all and of course no explanation as to why.’
‘It’s a shame they’ve reduced your show by half an hour but I’ll still be watching.’
‘Criminal they’ve reduced you to half an hour.’
Meanwhile others shared their heartbreak that Lorraine’s hours have been cut
Good Morning Britain viewers gave their thoughts on the programme’s new studio.
‘Not liking the new set. Looks like you’ve gone back to the 80’s.’
‘All this hype on a new look set its the same as before its no difference I thought it will be itv news theme and when sofa scene added and entertainment its the same back to bbc breakfast that’s a much better set up why go over the top pointless having Lorraine this morning.’
‘itv cuts showing in the new set, so small,looks cheap and people sitting on top of each other . Same presenters sadly so still front and centre !’
‘Dont like the studio they all seem crammed in.’
‘GMB‘s new studio has a feel of 70’s sitcom about it. I wondered why the George and Mildred theme tune was playing in my head #GMB.’
‘The problem with the smaller studio is when there are 4 people at the desk everyone leans outwards when speaking to look directly at those around them. Unfortunately in single camera shot it looks like we are constantly looking at human leaning towers! #GMB.’
‘@GMB whats happened, have you lost so many viewers you cannot pay the rent on old studio, looks like you are broadcasting from a front room, or garden room, it looks tiny.’
Meanwhile Good Morning Britain viewers sunk their claws into the ‘cheap and nasty’ new studio (pictured today)
Ed Balls took to X to share a snap from the new studio and wrote: ‘New Year, New Studio – we’re off on GMB in 2026!’
The old studio pictured on December 24 2025
‘It looks tiny in comparison with what they used to have.’
Ed Balls took to X to share a snap from the new studio.
‘New Year, New Studio – we’re off on GMB in 2026!,’ he wrote.
Last year it was reported that Lorraine faced the brunt of the cuts with Good Morning Britain now taking her 9-10am slot for 22 weeks in 2026.
For the remaining 30 weeks of the year, Lorraine will present five days a week, meaning her Friday stand-in presenters Ranvir Singh and Christine Lampard are no longer needed for the show.
ITV sources told MailOnline at the time that they have decided to cut resources on their daytime schedule so that the network can invest in more drama programmes.
One said: ‘There is a need to cost save but also so that the right money can go to the right shows and with everything getting more expensive these things have to be looked at.’
Host Lorraine Kelly faced the brunt of the cuts with Good Morning Britain now taking her slot 9-10am slot for 22 weeks of the year
The source added: ‘Christine and Ranvir remain part of the ITV daytime family.’
This Morning, whose presenters include Alison Hammond, Ben Shepherd, and Cat Deeley, remains untouched.
It was also announced today that ITV Studios will no longer make Good Morning Britain but instead it will be made by ITN – the organisation which makes ITV News.
That means that there could be a merger between the staff working on GMB – which is hosted by Susanna Reid – and the channel’s news bulletins.
Meanwhile, ITV said that it is unlikely any on-screen talent will be axed.
An ITV source insisted that the changes have not be influenced by any of the show’s performances, saying: ‘We recognise daytime is a very popular genre and these changes and efficiencies are about preserving the future of the genre, whilst also funding additional investment in dramas like Mr Bates vs The Post Office and in coverage of the biggest sporting events like next year’s football World Cup as well as the UK’s biggest reality and entertainment shows.
‘This has nothing to do with under performance, the bosses are very pleased with all four shows. This Morning and GMB have escaped unscathed, their social media footprint is booming.’
Kevin Lygo, Managing Director of ITV’s Media and Entertainment Division, explained the changes: ‘Daytime is a really important part of what we do, and these scheduling and production changes will enable us to continue to deliver a schedule providing viewers with the news, debate and discussion they love from the presenters they know and trust as well generating savings which will allow us to reinvest across the programme budget in other genres.
‘These changes also allow us to consolidate our news operations and expand our national, international and regional news output and to build upon our proud history of trusted journalism at a time when our viewers need accurate, unbiased news coverage more than ever.’
Lygo added: ‘I recognise that our plans will have an impact on staff off screen in our Daytime production teams, and we will work with ITV Studios and ITN as they manage these changes to produce the shows differently from next year, and support them through this transition.
‘Daytime has been a core element of ITV’s schedule for over 40 years and these changes will set ITV up to continue to bring viewers award winning news, views and discussion as we enter our eighth decade.”
The news was announced in an emergency staff meeting held by ITV Daytime boss Emma Gormley.
Good Morning Britain airs weekdays from 6am on ITV1 and is available to stream on ITVX.