Decant Group has appointed Growth Society to lead performance marketing for ecommerce store, House of Decant.
The Leeds agency has been brought in to accelerate growth for the online fine wine and spirits retailer.
“We’re building a modern ecosystem for collectors and consumers of fine wine and spirits, and House of Decant is a central pillar of that vision,” said Chris Seddon, Managing Director at Decant Group.
“Growth Society’s fractional model gives us access to deep specialist expertise without the overhead or rigidity of a traditional agency setup – and their performance-led approach aligns perfectly with our ambitions. We’ve been impressed by the pace and early results, and we’re excited to see what we can achieve together.”
Decant Group is made up of 5 businesses across the wine and spirits sector, including Decant Index, Whisky Partners and Decant Bond, serving 17,000+ users and managing over £100million in assets.
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“Decant Group sits at a fascinating intersection of ecommerce, luxury, and alternative investments,” explained Will Anderson, Founder & Growth Partner at Growth Society.
“They’ve done a great job of setting the foundations and we’re excited to build a sustainable growth engine for House of Decant, powered by smart strategy, expert channel support, and channel diversification.”
Growth Society will be using paid search and social, creative and CRM.
The agency was founded by Anderson in 2024. It operates a collective model, which connects brands with fractional and agency talent.