Hearn explains how the idea was adapted
According to Hearn, the concept originated at MVP weigh-ins, where fighters are elevated on platforms while standing on the scale. The setup creates a staggered visual, rather than having both fighters weigh in at the same time on the same level. Matchroom, he said, adopted a version of the idea but adjusted it to suit its own events.
“I liked what they were doing,” Hearn said. “We adapted it. People have been taking ideas from each other in this business forever.”
The presentation has since been used at several high-profile Matchroom events, including cards involving Anthony Joshua and Katie Taylor. Similar staging has also appeared at events connected to Paul’s own fights, reinforcing the shared visual language now seen across different promotions.
Monitoring rivals across combat sports
Hearn also said he is watching developments beyond boxing. He referenced Dana White’s planned Zuffa Boxing project in Las Vegas, noting that he pays attention to how other combat sports organizations approach production and event structure. The focus, he suggested, is on maintaining relevance in a crowded and competitive marketplace.
He added that promoters who dismiss ideas simply because they originate elsewhere risk being left behind. While Matchroom continues to develop its own identity, Hearn indicated that awareness of successful rivals remains part of his approach.
