The location of the proposed restaurant “within walking distance of schools and other locations where young people congregate” did not promote healthy eating and would “exacerbate existing high levels” of deprivation and obesity locally, councillors were told.
According to the Local Democracy Reporting Service, 208 individuals opposed the scheme, with the council receiving 51 letters of support.
Councillor Nighat Basharat, who represents the Nether Edge and Sharrow ward, spoke at the meeting to “firmly oppose” the application.
“Many parents have told me they are they are concerned about the impact this would have on their children’s health,” she said.
“This is making unhealthy food even more accessible and normalised for our children.”
Annie Newman, senior acquisitions surveyor for McDonald’s in Yorkshire, said the firm is committed to giving its customers a range of healthy options.
The “attractive modern building” would be built with red bricks to reflect surrounding buildings, she said.
Newman added: “The appropriate design and comprehensive landscaping would significantly enhance the appearance of the area.”