SDMN Clothing store opened at the Bullring in October 2024 – with members of the YouTube crew in attendance
SDMN Clothing has now closed at the Bullring(Image: Nick Wilkinson/Birmingham Live)
YouTube sensations the Sidemen have closed their Bullring store after just over a year, it has been revealed.
SDMN Clothing opened on the lower mall of the Bullring – replacing Menkind – on October 4, 2024, with all seven members of the Sidemen – including KSI – in attendance.
However a spokesman for Hammerson, which runs the Bullring, confirmed to BirminghamLive today (January 21) that the store has now closed.
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A spokesman for Hammerson said: “We can confirm that SDMN Clothing has closed at Bullring. They’ve been an exciting brand to have as part of our overall Bullring experience and we wish the team well.
“Looking ahead – and building on the momentum of new openings last year – we have a flurry of brands arriving soon, so lots to be excited about.”
SDMN Clothing has been removed from the Bullring’s list of stores on their website too.
YouTube sensations the Sidemen open their new clothing store at the Bullring(Image: Nick Wilkinson/Birmingham Live)
Established in 2013, the rise of Sidemen Clothing has coincided with the Sidemen’s ever-growing online presence. Formed by seven friends, the Sidemen YouTube channel has more than 22.9 million subscribers and a total of seven billion video views.
All seven members of the Sidemen – KSI, Simon (Miniminter), Ethan (Behzinga), Harry (W2S) John (Zerkaa), Tobi (TBJZL) and Vikkstar officially opened the Bullring store in October 2024 that saw huge queues forming for hours in the centre. You can find our live coverage of the day here.
The 4,500 square foot store in the Bullring housed a wide array of merchandise products. The Sidemen still have one of their chicken restaurants in Merry Hill.