Canadian activewear brand Lululemon is set to make its Midlands debut at Birmingham’s Bullring shopping centre, as it continues its UK retail expansion.
The new 5,700 sq ft store will showcase Lululemon’s latest range of activewear products for yoga, running, training, tennis and golf across womenswear, menswear and accessories.
As part of Lululemon’s expansion into Birmingham, the brand will seek to create a community through a local grassroots approach, involving run clubs and group exercise sessions.
Paul O’Brien, Director of Leasing & Commercialisation at Bullring landlord Hammerson, said: “We are committed to bringing the most exciting and dynamic brands to Bullring to deliver what our customers want.
“Bringing Lululemon to the Midlands for the first time is a testament to the appeal of Bullring, a best-in-class destination with an exceptional line-up of big name retailers.”
In December, Lululemon, which was founded in Vancouver, British Columbia, in 1998 by Chip Wilson, reported a 7% rise in third quarter revenues to $2.6 billion (£1.94 billion), driven by strong international demand even as momentum in the Americas softened.
At the time, Lululemon also announced that CEO Calvin McDonald will depart the brand in early 2026 after seven years in the role. Stepping down on 31 January, McDonald will serve as a senior advisor through to 31 March 2026 while the company searches for his successor.
