The Advertising Standards Authority says there was “insufficient evidence” that the price was available across a range of flight routes and datesSophie McCoid and Neil Lancefield Press Association Transport Correspondent
00:01, 28 Jan 2026
EasyJet’s claim that the cost of adding large cabin bags to flight bookings was “from £5.99” has been deemed “misleading” by a regulator(Image: PA)
EasyJet’s claim that the cost of adding large cabin bags to flight bookings was “from £5.99” has been deemed “misleading” by a regulator. The Advertising Standards Authority (ASA) determined there was “insufficient evidence” that the price was available “across a range of flight routes and dates”.
The watchdog has banned the airline from using the phrase in marketing materials and instructed it to ensure that future “from” prices for large cabin bags have the lowest price available “across a significant proportion of flights”.
Large cabin bags are designed to fit in overhead compartments on aircraft.
Most budget airlines impose additional charges on passengers for travelling with one of these bags.
EasyJet told the regulator that its advertised price was accurate and obtainable on various routes, though prices fluctuated based on factors including availability, demand and operational costs.
The airline added that the actual price for a specific booking was clearly shown before purchase to maintain transparency.
The ASA’s decision regarding easyJet comes after an investigation by consumer organisation Which? discovered the price for adding a large cabin bag exceeded £5.99 on all 520 easyJet flights examined.
The cheapest price identified was £23.49 whilst the average stood at £30.
Rory Boland, editor of Which? Travel magazine, said: “It’s frankly astonishing that airlines think they can ignore the rules and mislead customers with unattainable prices, so it’s absolutely right that the ASA has made this ruling against easyJet as a result of our complaint.
“Our recent investigation found that there is a culture of airlines using low headline fares – then charging exorbitant prices on top to take a standard cabin bag.
“The easyJet cabin bag prices we collected were typically five times as much as the ‘from £5.99’ it claimed.
“When booking a trip, customers should consider choosing an airline without cabin bag add-ons as it may work out cheaper.”
EasyJet has been contacted for comment.