Swiss running brand On has just opened a 4,305 sq ft store set over two floors at 29 Brompton Road in Kensington, marking its fourth store in London.
The opening follows the launch of On’s flagship store on Regent Street and its store at Spitalfields in 2023, as well as its Battersea Power Station store opening in 2025.
It brings the brand’s store total to 60 across Europe, the Americas and Asia.
The new location, next to Hyde Park, has been selected “to connect with the city’s active community”, with easy access to local running routes and fitness groups.
Bianca Pestalozzi-Houchangnia, General Manager EMEA of On, said: “On’s brand momentum in the UK is exceptional, and London stands as the city with our largest digital fan-base across Europe.
“We are leveraging this energy and sustaining the high demand by deepening our footprint in London and curating authentic, memorable experiences for our customers.
“The store’s prime location makes it an ideal hub for engaging with both our loyal London customer base and visitors from around the world who seek to explore our movement collection.”
The new Kensington store features On’s latest innovations across its product categories, including footwear, apparel, and accessories for performance running, outdoor activities, training, tennis, and everyday use.
On was founded in the Swiss Alps in 2010 and has made its mark in more than 80 countries with its “industry disrupting” premium products.