The site is advertised as running exclusively on renewable energy, and the site was developed in partnership with Hubber, a specialist in high-powered EV charging infrastructure in urban areas. Hubber initially acquired the site as a derelict car park and redeveloped it as a charging hub.
Ionity further writes that the new charging hub represents a strategic shift from IONITY’s traditional motorway-based locations. As the company writes, Ionity previously focused on enabling seamless electric travel along major road corridors. Now, ‘the new Birmingham location represents the start of a broader expansion into urban environments.’
“The opening of our most urban UK site to date in Birmingham South Aston marks an important evolution of our strategy as we bring ultra-rapid charging into denser urban environments this year,” said Andreas Atkins, UK&I Country Manager at Ionity.
Harry Fox, CEO & Co-Founder at Hubber, further elaborated: “At Hubber, our mission is to power the future or urban mobility by regenerating underutilised property and removing the friction from infrastructure development. We acquired the underused property just four months ago, and now it’s supporting hundreds of EV drivers each day in the centre of Birmingham. We’re proud partner with industry-leading operators such as Ionity to deliver faster, more reliable charging across UK cities.”