Entain, evoke and BVGroup’s gaming brands have added in-play betting facilities for Irish horse racing through a partnership with Racecourse Media Group (RMG).
Ladbrokes, Coral, William Hill and BVGroup’s five brands, including BetVictor, have integrated real-time pricing into their sportsbooks.
The deal was facilitated through RMG and Sports Information Services’ (SIS) media rights agreement with Horse Racing Ireland (HRI) and the Association of Irish Racecourses (AIR).
Suzanne Eade, CEO at HRI, said: “The expansion of the in-play betting service for Irish horse racing is very welcome news.
“We have already seen over the lifetime of the current media rights agreement with RMG how the data offering for Irish racing has made great strides, with sectional timing available to all on the Racing TV website, and continued expansion of data insights through RaceiQ.
“As sportsbook and pari-mutual offerings for other sports continue to innovate, so must racing, and this is another positive step in that regard for Irish racing.”
Jamie Crossfield, Entain’s UK & Ireland sportsbook director, said: “We are excited to be launching in-play betting on Irish horse racing across our digital platforms and promoting this new addition to our racing customers.
“Reliability and accuracy are the essential ingredients to deliver this, and the CourseTrack tech provides just that. We are continually looking to innovate and expand our horse racing product, and RMG is a great partner to help us achieve that.”