Manchester is the most popular spot for first-time buyers (FTBs) outside London, according to research from Lloyds.
Last year, FTBs made up 70.2% of all mortgaged home purchases in Manchester, up from 67.2% in 2024.
Worcester saw the fastest growth in the FTB market.
Buyers now account for around half of all mortgaged home purchases across Britain, rising to more than 70% in the hotspots.
Manchester drew in more buyers last year than any year since 2019.
The average first-time buyer property price in Manchester stood at £230,090, nearly £25,000 below the British average of £254,920.
Sandwell in the West Midlands came next, with FTBs making up 69.7% of the market.
Birmingham saw 69.4%, Luton 69.4%, Thurrock 68.2%, Leicester/Oadby 66.9%, Coventry 66.5%, Harlow 66.1%, Stevenage 65.9% and Salford 65.6%.
The Great Britain average, excluding London, was 46.3%.
Amanda Bryden, head of mortgages at Lloyds, said: “Choosing your first home is a huge moment.
“Affordability is the number one priority for most first‑time buyers, and we’re seeing more people cast their net wider to find places that match both their lifestyle and their budget.
“That flexibility can quite literally open up more doors. Manchester is a magnet for those seeking modern city-living, while increasing demand for Worcester’s more historic charm shows just how quickly new and unexpected hotspots can emerge.”
Bryden added: “Homeownership remains one of the most effective ways to build long‑term financial security.
“If you’re thinking about buying, speaking to a mortgage expert is a great first step.
“They can explain what’s affordable for you and talk you through the support available, including low‑deposit options.”
Mary-Lou Press, president of NAEA Propertymark, said: “It’s encouraging to see first-time buyers accounting for such a large share of purchases across Britain.
“A steady flow of new entrants is crucial to a healthy housing market, and cities like Manchester show how job growth and relatively accessible pricing can drive demand.
“However, significant barriers remain. Saving for a deposit, meeting affordability checks and navigating a complex buying process still present real challenges, while high first-time buyer concentrations highlight strong competition for suitable homes.”
Press added: “Growth in areas such as Worcester also suggests buyers are widening their search in response to pricing pressures.
“To maintain momentum, we need increased housing supply, a stable mortgage market and better support to help consumers buy with confidence.”