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Published by Global Banking & Finance Review®
Posted on March 10, 2026
2 min read
Last updated: March 10, 2026
EU Overhauls Merger Rules to Move Beyond Short-Term Price Considerations
European Commission Updates Approach to Merger Assessments
Background: Calls for Regulatory Flexibility
MADRID, March 10 (Reuters) – The European Union will update its merger rules to look beyond short-term price effects but without giving companies a blank cheque for consolidation, according to the European Commission’s competition chief Teresa Ribera.
Large players in sectors including telecoms and banking have long been lobbying Brussels for more flexibility in regulations to allow for greater consolidation and competition with rivals in the U.S. and China.
Key Changes in the Updated Guidelines
Extending the Assessment Time Frame
“We’re updating the guidelines that have been applied over the last 20 years; the world has changed very significantly in those two decades,” Ribera told Spanish newspaper Expansion in an interview published on Tuesday.
Currently, the EU assesses the impact of mergers on consumer prices over three years after a deal. Ribera said the time frame could be extended because in more disruptive and innovative sectors, the benefits “aren’t really seen until some time has passed”.
Preserving Consumer Protection
However, Ribera said the spirit of the current rules – protecting consumers and the broader market – must be preserved, noting that “more than 95% of mergers have taken place without any problem”.
Incorporating New Evaluation Criteria
Ribera said future guidelines would also weigh factors other than price, including sustainability, innovation or resilience, and companies would have to play a bigger role in providing evidence to regulators.
Next Steps in the Rulemaking Process
Consultation and Implementation Timeline
On timing, she said the Commission would hold an orientation debate next week before consultations with member states, national regulators and the public that are expected to wrap up by this spring.
Reporting and Editorial Credits
(Reporting by David Latona; Editing by Louise Heavens)