The brothers behind the MediaCity venue have said the “time feels right to close the chapter”
Seven Brothers will be closing its beer house at MediaCityUK, Salford(Image: Supplied)
A popular Salford brewery has announced its will be closing one of its sites this week. Seven Bro7hers Brewing Co will close its MediaCityUK beerhouse this Sunday (15 March).
Those behind the concept have said the brewery made the decision this month to close the doors of the brewhouse, which overlooks the Blue Peter Garden at MediaCity, and focus its efforts on its nearby 11 Central venue, opposite the Kargo foodhall nearby, as well as future opportunities.
In a statement, the McAvoy brothers, who founded the brewery in 2014, said they have taken the decision as part of a “strategic move to concentrate resources on venues that better reflect changing drinking habits and the growing demand for larger, experience-led social spaces”.
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The MediaCity beerhouse originally opened in May 2021 as the world emerged from the pandemic. Today, as ‘customer preferences continue to evolve’, with more drinkers seeking venues that offer live sport, entertainment and social activities, the brothers say the “time feels right to close the chapter”.
The MediaCity venue will serve its final customers on Mothering Sunday, marking the end of what the brewery describes as an ‘important chapter in its journey’.
Keith McAvoy, CEO of Seven Bro7hers Brewing Co, said: “Opening the MediaCity beerhouse was a fantastic opportunity for us coming out of Covid. It allowed us to reconnect with customers and bring Seven Bro7hers into one of the most exciting parts of Salford’s hospitality scene.
The seven brothers behind Seven Bro7hers Brewery (Image: Jon Super)
“But the way people socialise, and drink has continued to evolve, with more customers looking for experience-led venues – whether that’s watching live sport, attending events or playing shuffle and darts.
“After reviewing our estate, we felt the MediaCity site was no longer the right fit for where we want to take the beerhouse side of the business. We have seen momentum in spaces like our 11 CENTRAL site, and so it makes sense to focus our time and energy there.
“The Media City site is one of our smaller sites and no longer offers what we need. This venue has been a huge part of our story. From busy weekends and pre- and post-match drinks to delicious food and countless pints shared with friends, it’s been a place full of brilliant memories.
“We’re incredibly grateful to everyone who has supported us along the way – especially the amazing regulars who made it feel like home and the incredible team who have worked there from start to finish.”
The MediaCity beerhouse originally opened in May 2021 as the world emerged from the pandemic(Image: Supplied)
While the MediaCity beerhouse prepares to close, the brewery says customers can still find them at the nearby at 11 Central and brewery Taproom within Quayside MediaCity, as well as the Ancoats Beer house on Cutting Room Square.
Keith McAvoy added: “We’d love to see as many familiar faces as possible before the 15th to raise a final glass with us on the MediaCity campus.”
In January 2025, the craft brewery, which started life in 2014 by seven brothers who grew up helping their father ‘make homebrew in the cellar of their family home’ in Salford, closed down its Middlewood Locks beerhouse, on Lockside Lane in Salford.
At the time of its opening in December 2019, it was Seven Bro7hers second beerhouse after its original Ancoats site and played host to a range of live events alongside a full offering of their beer selection.
Despite the closures, the brand continues to expand its presence across the UK through its brewery, beerhouse and retail listings. In recent news, their favourite Easy IPA will be stocked in 750 Wetherspoons sites across the UK by the end of the Spring.