Zara will celebrate its 50th anniversary on Friday, unveiling a campaign featuring 50 models that were part of the brand’s history. As the Spanish retailer gathers to celebrate the milestone, WWD takes a closer look at the brand’s fashion influence over the years.

Zara is a go-to brand for public figures seeking accessible, on-trend fashion. One of the most widely discussed Zara moments came in 2018, when Melania Trump wore a green Zara jacket emblazoned with the phrase “I really don’t care, do u?” during a visit to a Texas detention center. The jacket sparked widespread debate, becoming a symbol of controversy.

Among other celebrities known for often wearing Zara is Kate Middleton. The Princess of Wales has worn the brand’s blazers, dresses and accessories at various official events, often pairing Zara pieces with designer items. Notably, she attended the BAFTAs 2023 in an Alexander McQueen dress accessorized with affordable Zara earrings.

Queen Letizia of Spain, Meghan Markle, Taylor Swift, Selena Gomez, Emily Ratajkowski, Bella Hadid, Olivia Palermo and Gwen Stefani have also incorporated Zara items into their wardrobe.

Below, see celebrities wearing Zara over the years.

  • Celebrities Wearing Zara

    LONDON, ENGLAND - APRIL 30:  Prince William, Duke of Cambridge and his new bride Catherine, Duchess of Cambridge walk hand in hand from Buckingham Palace on the day after their wedding on April 30, 2011 in London, England. (Photo by Rota/Anwar Hussein/Getty Images)
    Image Credit: Getty Images

    Kate Middleton wore a blue Zara dress on the day after her royal wedding in 2011, causing it to sell out globally within 24 hours.

  • Celebrities Wearing Zara

    JOINT BASE ANDREWS, MD - JUNE 21:  U.S. first lady Melania Trump (C) climbs back into her motorcade after traveling to Texas to visit facilities that house and care for children taken from their parents at the U.S.-Mexico border June 21, 2018 at Joint Base Andrews, Maryland. The first lady is traveling to Texas to see first hand the condition and treatment that children taken from their families at the border were receiving from the federal government. Following public outcry and criticism from members of his own party, President Donald Trump signed an executive order Wednesday to stop the separation of migrant children from their families, a practice the administration employed to deter illegal immigration at the U.S.-Mexico border.  (Photo by Chip Somodevilla/Getty Images)
    Image Credit: Getty Images

    Melania Trump (C) wearing a “I Really Don’t Care, Do You?” coat by Zara on June 21, 2018. 

  • Celebrities Wearing Zara

    DUSSELDORF, GERMANY - SEPTEMBER 15: Prince Harry, Duke of Sussex and his wife Meghan Markle attend the Invictus Games at the Merkur Spiel-Arena in Dusseldorf, Germany on September 15, 2023. (Photo by Kadir Ilboga/Anadolu Agency via Getty Images)
    Image Credit: Anadolu Agency via Getty Images

    Meghan Markle wore a Zara romper to the Invictus Game with Prince Harry in 2023.

  • Celebrities Wearing Zara

    NEW YORK, NY - MAY 26:  Taylor Swift is seen in the West Village on May 26, 2015 in New York City.  (Photo by Alo Ceballos/GC Images)
    Image Credit: GC Images

    Taylor Swift wearing a Zara top in the West Village on May 26, 2015, in New York City. (Photo by Alo Ceballos/GC Images)

  • Celebrities Wearing Zara

    Eva Longoria
    Image Credit: Chelsea Lauren/Deadline/PMC

    Eva Longoria in a yellow Zara dress in 2016. 

  • Celebrities Wearing Zara

    MIAMI, FLORIDA - FEBRUARY 02: Paris Hilton performs at the MCM x Rolling Pre-Super Bowl Event at SLS Miami on February 02, 2020 in Miami, Florida. (Photo by Eugene Gologursky/Getty Images for MCM)
    Image Credit: Getty Images for MCM

    Paris Hilton wearing a Zara dress at the MCM x Rolling Pre-Super Bowl party in Miami in 2020. 

  • Celebrities Wearing Zara

    MARSEILLE, FRANCE - OCTOBER 15: Catherine, Princess of Wales and Patron of the Rugby Football Union congratulates the England team on their victory in the changing room following the Rugby World Cup France 2023 Quarter Final match between England and Fiji at Stade Velodrome on October 15, 2023 in Marseille, France. (Photo by Dan Mullan/Getty Images)
    Image Credit: Getty Images

    Kate Middleton wearing a Zara blazer at the Rugby World Cup Quarter Final Match in 2023. 

  • Celebrities Wearing Zara

    NEW YORK, NY - MAY 22: Cynthia Erivo attends the Joyful Revolution Gala hosted by Mariska Hargitay's Joyful Heart Foundation at Spring Studios on May 22, 2017 in New York City. (Photo by Patrick McMullan/Patrick McMullan via Getty Images)
    Image Credit: Paul Bruinooge/Patrick McMullan

    Cynthia Erivo wearing a Zara pajama set at the Joyful Revolution Gala hosted by Mariska Hargitay’s Joyful Heart Foundation at Spring Studios on May 22, 2017.

  • Celebrities Wearing Zara

    LONDON, ENGLAND - FEBRUARY 19: Catherine, Princess of Wales attends the EE BAFTA Film Awards 2023 at The Royal Festival Hall on February 19, 2023 in London, England. The Prince of Wales, President of the British Academy of Film and Television Arts (BAFTA), and The Princess will attend the Awards ceremony before meeting category winners and EE Rising Star Award nominees. (Photo by Chris Jackson/Getty Images)
    Image Credit: Getty Images

    Kate Middleton wore Zara earrings to the BAFTA Awards 2023. 

  • Celebrities Wearing Zara

    NEW YORK, NEW YORK - SEPTEMBER 06: Emily Ratajkowski attends the 2019 Harper ICONS Party at The Plaza Hotel on September 06, 2019 in New York City. (Photo by Taylor Hill/FilmMagic)
    Image Credit: FilmMagic

    Emily Ratajkowski wore a red Zara dress for the 2019 Harper ICONS Party at The Plaza Hotel on Sept. 06, 2019, in New York City. 

  • Celebrities Wearing Zara

    NEW YORK CITY - DECEMBER 2: Taylor Swift leaves a downtown restaurant on November 12, 2011 in New York City. (Photo by Arnaldo Magnani/Getty Images)
    Image Credit: Getty Images

    Taylor Swift wearing a Zara sweater on Nov. 12, 2011, in New York City. 

  • Celebrities Wearing Zara

    WEST HOLLYWOOD, CA - JANUARY 22:  Actress Drew Barrymore arrives at The Daily Front Row's 1st Annual Fashion Los Angeles Awards at Sunset Tower Hotel on January 22, 2015 in West Hollywood, California.  (Photo by Jon Kopaloff/FilmMagic)
    Image Credit: FilmMagic

    Drew Barrymore wore a Zara short-sleeve top for The Daily Front Row’s 1st Annual Fashion Los Angeles Awards at Sunset Tower Hotel on Jan. 22, 2015 in West Hollywood. 

  • Celebrities Wearing Zara

    LOS ANGELES, CALIFORNIA - NOVEMBER 18: Charli D'Amelio attends the Los Angeles Premiere Of MGM's "House Of Gucci" at Academy Museum of Motion Pictures on November 18, 2021 in Los Angeles, California. (Photo by Amy Sussman/Getty Images)
    Image Credit: Getty Images

    Charli D’Amelio wearing a Zara dress for the “House of Gucci” premiere in 2021. 

  • Celebrities Wearing Zara

    MADRID, SPAIN - JULY 16: Queen Letizia of Spain attends audiences at Zarzuela Palace on July 16, 2019 in Madrid, Spain. (Photo by Samuel de Roman/Getty Images)
    Image Credit: Getty Images

    Queen Letizia of Spain frequently represents her country’s biggest fashion export, wearing a Zara floral dress to a 2021 cultural event in Madrid.

  • Celebrities Wearing Zara

    PARIS, FRANCE - OCTOBER 05:  Olivia Palermo is seen arriving at Miu Miu Fashion show during Paris Fashion Week Spring/Summer 2017 on October 5, 2016 in Paris, France.  (Photo by Jacopo Raule/GC Images)
    Image Credit: GC Images

    Olivia Palermo paired a Zara shirt with designer pieces at Paris Fashion Week in 2016.

  • Celebrities Wearing Zara

    LOS ANGELES, CALIFORNIA - JANUARY 03: Selena Gomez and Benny Blanco attend a basketball game between the Los Angeles Lakers and the Miami Heat at Crypto.com Arena on January 03, 2024 in Los Angeles, California. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement. (Photo by Allen Berezovsky/Getty Images)
    Image Credit: Getty Images

    Selena Gomez wearing Zara parachute pants with Benny Blanco at the Lakers Game in 2023. 

  • Celebrities Wearing Zara

    NEW YORK, NEW YORK - SEPTEMBER 21: Sophie Turner is seen leaving a restaurant in Tribeca on September 21, 2023 in New York City. (Photo by Raymond Hall/GC Images)
    Image Credit: GC Images

    Sophie Turner wearing a Zara skirt in New York City in 2023. 

  • Celebrities Wearing Zara

    LOS ANGELES, CA - JANUARY 20: Gwen Stefani is seen on January 20, 2019 in Los Angeles, California.  (Photo by BG010/Bauer-Griffin/GC Images)
    Image Credit: GC Images

    Gwen Stefani wearing a Zara coat in 2019. 

  • Celebrities Wearing Zara

    THE VOICE -- "Live Top 12" Episode 1317B -- Pictured: (l-r) Brooke Simpson, Miley Cyrus, Janice Freeman, Ashland Craft -- (Photo by: Trae Patton/NBCU Photo Bank/NBCUniversal via Getty Images via Getty Images)
    Image Credit: NBCU Photo Bank/NBCUniversal via

    Miley Cyrus wearing Zara platform shoes on “The Voice” in 2017. 

  • Celebrities Wearing Zara

    MADRID, SPAIN - JULY 21:  Queen Letizia of Spain (R) attends the National Fashion Awards at the Museo del Traje on July 21, 2016 in Madrid, Spain.  (Photo by Fotonoticias/WireImage)
    Image Credit: WireImage

    Queen Letizia of Spain wore a floral Zara dress at the National Fashion Awards in 2016. 

  • Celebrities Wearing Zara

    LOS ANGELES, CALIFORNIA - AUGUST 14: Ava Michelle attends the Premiere of Netflix's "Emily in Paris" Season 4 Part 1 at The Egyptian Theatre Hollywood on August 14, 2024 in Los Angeles, California. (Photo by Axelle/Bauer-Griffin/FilmMagic)
    Image Credit: FilmMagic

    Ava Michelle wearing a Zara dress at the premiere of “Emily in Paris” Season Four Part One in 2024.

  • Celebrities Wearing Zara

    LONDON, ENGLAND - OCTOBER 14:  Princess Eugenie of York at the Chiltern Firehouse on October 14, 2015 in London, England.  (Photo by Mark Robert Milan/GC Images)
    Image Credit: GC Images

    Princess Eugenie of York wearing a Zara cape in London, 2015. 

  • Celebrities Wearing Zara

    WASHINGTON, DC - NOVEMBER 19:  First lady Michelle Obama stands on stage during an awards ceremony for the President's Committee on the Arts and the Humanities in the East Room at the White House on November 19, 2012 in Washington, DC. The first lady talked about the importance of afterschool and out of school arts and humanities education and presented awards recognizing programs across the country that benefit underserved youth.  (Photo by Mark Wilson/Getty Images)
    Image Credit: Getty Images

    Michelle Obama wearing Zara shoes on stage during an awards ceremony for the President’s Committee on the Arts and the Humanities in the East Room at the White House on Nov. 19, 2012 in Washington, D.C.

  • Celebrities Wearing Zara

    MARLOW, ENGLAND - OCTOBER 12: Catherine, Princess of Wales and Prince William, Prince of Wales visit Nottingham Trent University to learn about their mental health support system on October 11, 2023 in Nottingham, England. The Prince and Princess of Wales are carrying out engagements across the UK to mark World Mental Health Day and to highlight the importance of mental wellbeing, particularly in young people. (Photo by Chris Jackson/Getty Images)
    Image Credit: Getty Images

    Kate Middleton in a blue Zara blazer and Prince William, Prince of Wales visit Nottingham Trent University to learn about their mental health support system on Oct. 11, 2023, in Nottingham, England.

  • Celebrities Wearing Zara

    CULVER CITY, CA - APRIL 14:  Singer Hayley Williams of Paramore arrives at the 2013 MTV Movie Awards at Sony Pictures Studios on April 14, 2013 in Culver City, California.  (Photo by Jon Kopaloff/FilmMagic)
    Image Credit: FilmMagic

    Hayley Williams of Paramore wearing a Zara cutout jumpsuit at the 2013 MTV Movie Awards. 

  • Celebrities Wearing Zara

    SITTINGBOURNE, ENGLAND - SEPTEMBER 27: Catherine, Princess of Wales smiles as she joins a Portage Session for her 'Shaping Us' campaign on early childhood on September 27, 2023 in Sittingbourne, England. Portage is a service which supports children with disabilities and special educational needs and their families. 
(Photo by Chris Jackson/Getty Images)
    Image Credit: Getty Images

    Kate Middleton wearing a red Zara blazer for her “Shaping Us” campaign on early childhood on Sept. 27, 2023 in Sittingbourne, England. 

  • Celebrities Wearing Zara

    PARIS, FRANCE - JULY 06:  Model Cara Delevingne attends the 'Don't Take it Personally' by Jade Jagger & Jean-Baptiste Pauchard Exhibition Party on July 6, 2017 in Paris, France.  (Photo by Stephane Cardinale - Corbis/Corbis via Getty Images)
    Image Credit: Corbis via Getty Images

    Cara Delevingne wearing a Zara shirt at the Don’t Take It Personally Party in 2017, 

  • Celebrities Wearing Zara

    INGLEWOOD, CA - MARCH 28:  Actress Ariel Winter attends Nickelodeon's 28th Annual Kids' Choice Awards held at The Forum on March 28, 2015 in Inglewood, California.  (Photo by Jason Merritt/KCA2015/Getty Images)
    Image Credit: Getty Images

    Ariel Winter wore a Zara dress for the 2015 Nickelodeon Kids’ Choice Awards. 

  • Celebrities Wearing Zara

    DALLAS, TX - DECEMBER 02:  Singer Selena Gomez backstage at 106.1 KISS FM’s Jingle Ball 2013 American Airlines Center at  on December 2, 2013 in Dallas, Texas.  (Photo by Rich Polk/Getty Images for Clear Channel)
    Image Credit: Rich Polk

    Selena Gomez wearing a Zara jumpsuit at the Jingle Ball 2013 on Dec. 2, 2013. 

  • Celebrities Wearing Zara


    Image Credit: Richard Pohle – WPA Pool/Getty Images

    Kate Middleton wearing a plaid Zara dress on Jan. 30, 2025, in Sully, Wales

  • Celebrities Wearing Zara

    NEW YORK, NEW YORK - DECEMBER 18: Bella Hadid is seen on December 18, 2023 in New York City. (Photo by Gotham/GC Images)
    Image Credit: GC Images

    Bella Hadid carrying her Zara jacket in New York City in 2023. 

  • Celebrities Wearing Zara

    MADRID, SPAIN - OCTOBER 17:  Queen Letizia of Spain attends Audiences at Zarzuela Palace on October 17, 2017 in Madrid, Spain.  (Photo by Fotonoticias/WireImage)
    Image Credit: WireImage

    Queen Letizia of Spain wearing a floral Zara dress at Zarzuela Palace on Oct. 17, 2017 in Madrid. 

  • Celebrities Wearing Zara

    LONDON, ENGLAND - SEPTEMBER 11: Princess Beatrice of York attends the BGC Group Charity Day on behalf of Cantor Fitzgerald Relief Fund, raising millions for good causes in memory of BGC's colleagues lost on 9/11, on September 11, 2024 in London, England. (Photo by Dave Benett/Getty Images for BGC Group)
    Image Credit: Dave Benett/Getty Images for BGC

    Princess Beatrice of York wearing a Zara blazer at the BGC Group Charity Day on behalf of Cantor Fitzgerald Relief Fund, raising millions for good causes in memory of BGC’s colleagues lost on 9/11, on Sept. 11, 2024 in London. 

  • Celebrities Wearing Zara


    Image Credit: Courtesy of Netflix

    Meghan Markle wearing Zara pants in “With Love, Meghan.”