Alusid expands across Europe with green tile tech – ICYMI Proactive uses images sourced from Shutterstock
Alasdair Bremner, the CEO of Frontier IP Group PLC (LSE:FIPP, FRA:8WT) investee company, Alusid, talked with Proactive about the company’s expanding European footprint, highlighting new distribution agreements and growing demand for its low-carbon ceramic tiles.
Bremner explained that Alusid is gaining traction beyond the UK, noting that its products “use roughly half the carbon or half the energy compared to pretty much any other competitor.” The company’s latest agreement in the Netherlands will see its Mas product stocked locally, while partnerships with FRONT Materials BV and Tegelgroeop Nederlands are supporting product development tailored to the European market.
He emphasised the strategic importance of Tegelgroeop, which operates across the BeNeLux region and sits within the wider BME Group, offering a significant opportunity for future expansion. In parallel, Alusid has also secured a partnership with Kakelspecialisten in Sweden, one of the largest tile distributors in the country and part of the Saint-Gobain Group.
Bremner highlighted that the Nordic region is particularly attractive due to strong demand for sustainable materials, driven by both client expectations and evolving legislation. He said: “Our lower carbon proposition is credible. It’s verified externally and it’s built into the product from the start.”
The company’s manufacturing process not only reduces carbon emissions but also lowers energy use, providing cost and resilience benefits in a challenging energy environment. Looking ahead, Alusid is using recent pre-IPO funding to accelerate product development, expand international distribution, and invest in new formats, including larger tiles and moulded products.
Proactive: Alasdair it’s very good to speak with you again, what’s important about this agreement?
Alasdair Bremner: Thanks for having me. This agreement shows our products are increasingly resonating beyond the UK. We make one of the lowest carbon ceramic tiles available, using roughly half the carbon or energy compared to competitors. This is landing strongly in the European market.
This agreement means our tiles will be more widely available in the Netherlands, starting with stocking of the Mas product. We are also developing products with FRONT Materials BV and Tegelgroeop Nederlands specifically for the European market. Tegelgroeop operates across the BeNeLux region and sits within the BME Group, which had turnover of around €5.4 billion last year. If we execute well in the Dutch market, we can expand across the wider BME Group, which is a significant opportunity.
Proactive: You recently signed an agreement with Kakelspecialisten in Sweden. Can you tell us more about that partnership and the Nordic markets?
Alasdair Bremner: We’re delighted to partner with Kakelspecialisten, one of the largest tile distributors in Sweden and part of the Saint-Gobain Group. There is strong alignment in how we approach the market. They are holding stock of both Mas and Principle products.
The Nordic market is mature, with architects and designers asking detailed questions about embodied carbon and environmental data. Sustainability is not just a marketing feature — it is central to product selection, driven by both clients and legislation. This plays directly to our strengths.
Proactive: Your process uses less energy than conventional manufacturers. Is that more relevant now?
Alasdair Bremner: Absolutely. Ceramics are energy-intensive to produce, so reducing energy matters for both carbon and cost. Our process uses waste materials from industries like ceramics, glass, cement and mining, reducing environmental impact. It also provides a hidden advantage of lower energy usage, which is increasingly important for cost, resilience and security.
Proactive: Can you provide more context on growth and future plans?
Alasdair Bremner: We raised £500,000 in a pre-IPO round, giving us a platform to accelerate product development and expand international distribution. We are refining our process and developing larger format tiles and moulded products, which we see as key future opportunities.