Amiri Opens First London Flagship Store

Amiri has established its flagship location in the United Kingdom, its second spot in Europe, further cementing the luxury brand as an international powerhouse.

Located at 123 New Bond Street, the shop’s decor blends old Hollywood luxe with UK tradition across tailored fashion and cinematic interior design. Spanning two floors are collections for men and women, including accessories and footwear.

A stylish storefront with "AMIRI" signage on a historic building facade, featuring large windows displaying mannequins and clothing.

Amiri

A luxurious store interior with leather seating, glass lamps, and shelves displaying shoes. A black handbag is on a table.

Amiri

A luxurious clothing store interior with mannequins, a display of casual clothes and caps, brown sofas, and a glass table with flowers.

Amiri

A luxurious clothing store interior with racks of clothes, display cases, and handbags on shelves under warm lighting.

Amiri

Along with vintage furnishings is a desert-tone palette and strong Art Deco influence that complements the vision of founder and fashion extraordinaire Mike Amiri. With a West Coast vibrancy of rich shades of brown and cream along the shop, situated on the walls are plush upholsteries and large-scale tapestry artworks that provide a glamorous backdrop.

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London’s sole Amiri store is open Monday-Saturday from 10 a.m. to 7 a.m. and Sunday from 12 p.m. to 6 p.m.