
Vistors can walk through the cobbled streets and explore (Image: estivillml via Getty Images)
The charming seaside town of Rye, situated near the Sussex coast, has been named ‘the most naturally beautiful town’ in England. Located just an hour’s journey from London, it’s a popular destination for city dwellers who adore its cobbled streets, timber and stone buildings, and traditional pubs.
Wandering through Rye’s winding lanes and concealed walkways, it’s clear why it’s frequently described as “the most naturally beautiful” location in England and Wales. Property specialists at Garrington awarded this accolade to Rye in both 2021 and 2022. The town also features amongst the finest places to reside, claiming the 16th position, the Daily Star.
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Rye is just an hour away from London (Image: HerbySussex via Getty Images)
Cities including Bath and Salisbury occupy higher rankings. Although it slipped to sixth place in 2021, Rye continues to be the premier destination for living in Sussex.
Rye boasts a wealth of delightful streets and historic sites. According to Sussexblogger.com, Rye is “one of England’s best-kept secrets”, as reported by MyLondon. And it’s easy to understand why. The town comprises a labyrinth of twisting streets and passages, packed with distinctive pubs, unusual shops, and welcoming cafes.
At the town’s centre, you’ll discover streets such as Mermaid Street, adorned with ancient houses featuring wooden beams, evidence of Rye’s extensive history. Rye has been inhabited for over a thousand years, granted to the Normans by King Aethelred the Unready.

Historic streets and medieval pubs are located in Rye (Image: ArthurPassant via Getty Images)
The red brick-built Lamb House recounts numerous stories of literature and writers, including its former owner Henry James who authored ‘The Turn of the Screw’. Dominating the town is the tower of the Norman St Mary’s Church.
Rye Castle Museum, once the 14th-century Ypres Tower which protected Rye from attacks, now displays paintings and exhibitions about the area’s heritage. Rye Harbour Nature Reserve, situated at the town’s boundary, provides English Channel vistas and acts as a habitat for numerous bird species year-round.
Particularly favoured amongst bird enthusiasts for its marshlands, it features among East Sussex’s finest attractions according to Tripadvisor. Rye sits on the High Weald’s southern edge, England’s most densely forested region, while Camber Sands’ golden shores lie nearby.
Exploring beyond, visitors will discover additional High Weald scenic locations including Ticehurst, Wadhurst Kew Gardens, Northiam, and Bodiam Castle.
As one might guess, Rye abounds with excellent establishments for a drink. Be warned, however; certain pubs aren’t suited to those of a nervous disposition.
Renowned for its spine-chilling occurrences, The Mermaid Inn has stood for more than 600 years. Within the establishment, five chambers are believed to be haunted.
Visitors have described awakening to “men dressed in 16th century clothing” duelling and an elderly woman in grey seated beside the fireplace.
Martin Blincow, the owner of the renowned pub, previously spoke to SussexLive and revealed that the establishment has been busier than ever since the Covid pandemic. “Lockdown actually benefited us as people came here instead of going abroad. Many people seem to have discovered Rye over the past couple of years,” he said.