Added by Love Business East Midlands | 7 May 2026
Superior Wellness, a leading global manufacturer and distributor of hot tubs and wellness products, is pleased to announce the appointment of Giles Brown as Chief Financial Officer (CFO).
Giles brings nearly 20 years of senior financial leadership experience across a diverse range of global organisations. His career spans Private Equity-backed businesses as well as a Fortune 500 NYSE-listed corporation, with sector expertise including engineering, manufacturing, healthcare, and digital industries.
Prior to joining Superior Wellness, Giles served as Group Finance Director within the automotive engineering sector, where he played a key role in driving financial performance and supporting strategic growth initiatives. He has a strong track record in scaling businesses, enhancing operational efficiency, and building high-performing teams across organisations.
In his new role, Giles will be responsible for leading the company’s financial strategy, supporting its ambitious growth plans, and strengthening financial operations as Superior Wellness continues to expand globally.
Giles Brown Chief Financial Officer at Superior Wellness and Platinum Spas said,
“I am incredibly excited about joining the Superior Wellness family at this stage in their journey. With significant experience of supporting companies’ growth plans, I am keen to support the existing leadership team in achieving their ambitious targets. Since joining I am absolutely humbled by the passion and energy that the Superior Wellness team have, as well as the pride they take in their products.”
Rob Carlin, CEO at Superior Wellness and Platinum Spas said,
“We are delighted to welcome Giles to the Superior Wellness leadership team. His extensive experience across multiple sectors and his proven ability to drive financial performance and support business growth make him an excellent fit for our organisation. As we continue to scale globally, Giles will play a critical role in helping us achieve our strategic ambitions.”
This appointment marks another important step in Superior Wellness’ ongoing commitment to strengthening its leadership team and accelerating its international growth strategy. Superior Wellness recently celebrated its anniversary, marking 15 years of making wellness superior.