K-Pop megastars BTS grabbed headlines when their huge hometown comeback show pulled in about 18.4m global viewers on Netflix, according to the streamer’s own figures.
The group’s also been selling “livestream tickets” for other stops on its world tour.
Prices for its Japanese dates start at about $47 (£35) for a single show and rise to $114 (£84) for a two-day multi-screen pass.
Eilish fan Haze isn’t sold on the idea.
“If Billie charged for a livestream to watch her show, I wouldn’t pay for it. I wouldn’t,” she says.
“I love her, but no. I’d feel exploited. Like, you only see me as money and not a fan.”
But other fans are more receptive to the idea.
Martha Greenhough, who has been a BTS fan for about 10 years, was one of about 750,000 people who paid to watch the group’s Covid-19 lockdown era concert Bang Bang Con: The Live, external.
The 27-year-old from London says it was “such a fun and uplifting” moment during a bleak time.
She opted to watch the comeback show livestream in a cinema, where she experienced a “really fun” concert-like atmosphere with other fans.
However, she’d be “less inclined” to pay to watch one from her bedroom, she says.
But she does feel the concert films do a “really good job at humanising” the seven members, as well as showcasing the “massive productions”.