Amazon Shipping leads the UK’s Biggest Brand Movers for April after recording improvements across 11 metrics: Awareness, Ad Awareness, Buzz, Impression, Value, Satisfaction, Recommend, Quality, Consideration, Purchase Intent, and Current Customer.
Close behind, HBO Max records improvements across all four media metrics: Awareness, Ad Awareness, WOM Exposure, and Buzz, alongside gains in Impression, Satisfaction, Recommend, Quality, Consideration, Purchase Intent, and Current Customer.
Colgate ranks third, registering increases across all six brand perception metrics: Impression, Value, Reputation, Satisfaction, Recommend, and Quality, combined with uplifts in Awareness, Consideration, and Current Customer.
Heineken takes fourth with gains across Ad Awareness, WOM Exposure, Buzz, Impression, Value, Satisfaction, Recommend, Purchase Intent, and Current Customer.
In fifth, Revolut sees gains in Awareness, Ad Awareness, WOM Exposure, Buzz, Satisfaction, Consideration, Purchase Intent, and Current Customer.
The top ten is completed by Assassin’s Creed, Pilgrims Choice, London Overground, Vue, and Smirnoff, all of which registered statistically significant improvements across multiple measures of consumer perception.