A Leeds retail tech scale-up says retailers face an “accountability problem” rather than a technology problem as it doubles down on AI tools designed to prove whether loyalty schemes are actually delivering results.

HyperFinity, whose clients include Morrisons, Toolstation and JD Sports, said it closed FY26 with double-digit revenue growth and net revenue retention exceeding 150%.

The Leeds-based business is now launching a new AI-powered product called Agentic Insight, which it says is designed to help retailers interrogate complex customer and pricing data in plain language and receive “immediate, context-aware answers” without relying on analyst teams.

The move comes as retailers face increasing pressure to justify the effectiveness of loyalty programmes and pricing strategies amid tougher trading conditions and shrinking margins.

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Pete Denby, CEO of HyperFinity, said many retailers still struggle to properly measure the commercial impact of loyalty schemes despite widespread adoption across the sector.

“Despite widespread adoption of loyalty programmes and pricing tools, many retailers still lack a clear, unified view of customer behaviour and its commercial impact,” he said.

“Loyalty schemes have become ubiquitous, yet proving ROI remains elusive. At the same time, pricing decisions often fail to fully leverage customer-level data, leading to margin leakage and missed opportunities.

“Retailers don’t have a technology problem, they have an accountability problem. The market is full of vendors who’ll sell another platform. We’re one of the few who will stand behind a number.”

The company said its new Agentic Insight platform aims to remove bottlenecks created by traditional business intelligence tools, where commercial teams often remain reliant on analyst workflows to extract usable insight from large data sets.

Alongside its product push, HyperFinity is also expanding its team with four new hires, including the appointments of David Spencer and Tom Smith as Sales Principals. The new recruits bring experience from organisations including Deloitte and Dentsu.

The scale-up has also picked up a series of industry nominations and awards over the past year, including being named Customer Loyalty Solution of the Year at the RetailTech Breakthrough Awards and securing a place on Prolific North’s Tech Scale-Ups to Watch list.