Aldi is launching Scotland’s first “Hope Insurance” policy to support football fans during the national team’s World Cup journey.
The campaign launches today, June 2, and offers supporters the chance to win prizes if Scotland’s 2026 FIFA World Cup group-stage campaign fails to live up to expectations.
Aldi’s Stevie Clark. (Image: Supplied)
The initiative is fronted by Aldi Scotland deputy store manager Stevie Clark, who shares a name with Scotland manager Steve Clarke.
The retailer will also award one £20 Aldi voucher for every goal Scotland concedes during the group stage.
For every match Scotland loses, one entrant will receive a £50 voucher.
If Scotland fail to reach the knockout rounds, one winner will receive a £200 voucher.
Should the national team progress beyond the group stage, Aldi will instead award a £200 voucher to help one supporter celebrate the achievement.
Entries close at 4pm on Friday, June 12.
Fans can enter by emailing scottishcompetition@aldi.co.uk with a short statement explaining why they are optimistic about Scotland’s chances at the tournament.
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Stevie Clark, deputy store manager at Aldi Scotland, said: “I’ve had so many customers over the years joking about me sharing the same name as the Scotland manager, and I’m sure that will only ramp up during the World Cup.
“Like everyone else at Aldi, I’ve got my fingers crossed for Steve and the team and we really hope the team can deliver the history-making achievement we’ve been waiting for.
“Our first-ever Hope Insurance guarantees lucky fans a little something to smile about if things don’t go our way.
“We really hope we don’t have to pay out, but like all insurance policies, it’s there just in case.”