The popular seaside resort town has grown to become the largest tourist draw in the country – and it’s very affordable
The beach resort is known for its warm temperatures and lively nightlife (Image: Larysa Pashkevich via Getty Images)
A picturesque seaside town in Europe, known for its expansive sandy beaches and lively nightlife, is so affordable that a pint of beer costs a mere 80p.
Sunny Beach, a bustling resort town on Bulgaria’s Black Sea coast, has become the country’s top tourist attraction. The resort draws holidaymakers from across Europe, especially during the summer months when the weather is warm, with average temperatures of 29C in July and August.
Sunny Beach caters to all types of travellers, offering a range of accommodation options from luxury hotels to budget-friendly lodgings. Besides its stunning beaches, the town is home to numerous restaurants, bars, and clubs, making it a hotspot for those seeking a vibrant nightlife scene.
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Beyond sunbathing and partying, Sunny Beach offers a variety of activities and attractions. Visitors can take part in water sports, visit amusement parks, or embark on cultural excursions to nearby towns and historical sites.
One of these is the town of Nessebar, a UNESCO-listed spot just 15 minutes’ drive away. This ancient city, with its cobbled streets, became a Greek colony all the way back in the sixth century, and there are plenty of churches and museums to visit there.
The charming town of Nessebar is well worth a visit (Image: Getty Images)
Despite being a thriving tourist destination with something for everyone, Sunny Beach does face challenges. Each year, an additional 40 police officers and 130 lifeguards are reportedly brought in to ensure the safety of visitors, reports the Express.
During the 2023 programme Emergency on Sunny Beach, a police officer described her nightly encounters, saying: “At night the central part of the resort goes through a change, the clubs open, it’s full of people with loose morals, a lot of drugs and booze.”
She then gave her frank opinion on British holidaymakers: “In my view the usual British tourist looks like this – fair skin, a bit chubby and wearing as little clothing as possible, always very loud and covered in tattoos.
“Compared to other nationalities the British tourists are always very loud and jolly.”
One of her colleagues then added: “The British people cause the most problems because they can’t drink.”